Salesforce Marketing Cloud Manager
Salesforce Marketing Cloud Manager
Posted on :
29-01-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
29-01-2025
Job Description
Overview:
TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients worldwide.
Title: Salesforce Marketing Cloud Manager
Work Location: Stamford CT 06902
Duration: 6 Months
Job Type: Contract
Work Type: Onsite
Shift: Sun Fri (8:00 AM to 5:00 PM)
Job Description:
Qualifications:
Experience Requirements:
- 3 8 years of handson experience with Salesforce Marketing Cloud (SFMC)
- Potential candidates will be knowledgeable in building Email Campaigns sends from briefs to reporting
- Proficiency in email builder campaign development and technical skills including Automation Studio Journey Builder and API integrations
- Strong expertise in Salesforce Marketing Cloud with handson experience in campaign execution and optimization
- Deep understanding of journey creation and optimization in SFMC
Required Qualifications:
- Salesforce Marketing Cloud Platform Expertise
Email Studio:
- Proficiency in creating testing and deploying emails.
- Experience with data extensions subscriber lists and import activities.
Journey Builder:
- Ability to design optimize and monitor automated email journeys for customer engagement.
- Knowledge of triggers decision splits and journey analytics.
Content Builder:
- Experience creating and managing reusable email templates blocks and content.
- Personalization and dynamic content capabilities.
Automation Studio:
- Setting up email automation workflows including file imports email sends and SQL queries.
Contact Builder:
- Understanding data models contact management and relationships among data extensions.
- Email Development Skills
HTML/CSS for Email:
- Proficiency in handcoding responsive email templates.
- Knowledge of email client rendering quirks and how to address them.
- Photoshop or image editing nice to have
AMPscript:
- Experience using AMPscript for personalization dynamic content and conditional logic.
SQL Queries:
- Ability to write SQL queries to extract filter and manipulate data within Marketing Cloud.
Responsive Design:
- Ensuring emails are mobilefriendly and optimized for various devices and clients.
- Personalization and Dynamic Content
Dynamic Content Blocks:
- Ability to set up rules for personalized email content based on subscriber data.
Audience Segmentation:
- Creating targeted audiences using filters SQL queries and data extensions.
DataDriven Content:
- Incorporating realtime or external data into email content for personalization.
Analytics and Reporting
Email Performance Metrics:
- Proficiency in tracking key email KPIs (open rates clickthrough rates bounce rates unsubscribes).
- Ability to analyze and report results.
A/B Testing:
- Experience running subject line content and send time tests to improve performance.
Journey Analytics:
- Understanding how to interpret Journey Builder performance reports.
Campaign ROI Tracking:
- Ability to connect email campaign performance to business outcomes and conversion tracking.
- Integration with Analytics Tools:
- Experience with Tableau Google Analytics or Salesforce Reports for advanced analysis.
- Best Practices for Email Marketing
Deliverability:
- Ensuring proper email deliverability and avoiding spam filters.
- Understanding CANSPAM GDPR and email compliance rules.
Optimization:
- Best practices for mobile optimization content length subject lines and calltoactions (CTAs).
Testing and QA:
- Tools like Litmus or Email on Acid for crossclient testing and debugging.
Key Responsibilities:
- Transform static images into dynamic campaigns within Marketing Cloud and oversee deployment
- Collaborate closely with creative teams ensuring alignment on campaign execution
- Conduct thorough email testing and coordinate with creatives for feedback
- Work independently within a small team alongside legacy team members and two additional staff on the client side.
Preferred Qualifications:
- Proficiency in Photoshop or similar tools for creative asset adjustments.
- Marketing Cloud Certification is preferred but not mandatory as long as the candidate can demonstrate their expertise in Salesforce Marketing Cloud (SFMC)
- A bachelors degree is preferred but not required if the candidate demonstrates significant Salesforce Marketing Cloud expertise.
TekWissen Group is an equal opportunity employer supporting workforce
Employment Type
Full Time
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