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Key Responsibilities
Develop and oversee content strategies for campaigns ensuring alignment with business goals.
Write edit and refine highimpact content for key deliverables like brochures website copy blog posts ad scripts and social media campaigns.
Lead the content development for complex or highvisibility projects such as whitepapers case studies and video scripts.
Ensure all content aligns with brand guidelines maintaining a cohesive and professional tone.
Collaborate with crossfunctional teams to create marketing collateral tailored to specific audiences.
Review and provide feedback on content created by the Junior Writer to ensure quality.
Analyze content performance metrics to optimize strategies and improve engagement.
Stay updated on industry trends AI tools and best practices in content creation and marketing.
Qualifications
Bachelor s degree in English Journalism Marketing or a related field.
2 years of content writing experience with a proven track record of producing highquality work.
Exceptional writing editing and proofreading skills with attention to detail.
Awareness and experience with Generative AI tools and their creative applications.
Strong portfolio showcasing expertise in digital campaigns and crosschannel design.
Exceptional leadership and project management skills with the ability to guide a team and manage multiple projects simultaneously.
Excellent communication and collaboration skills.
Experience in digital and offline channels.
Full Time