Project Management Officer

Roles and responsibilities

• Campaign Planning and Strategy:

• Develop and maintain an annual campaign calendar for the grocery vertical, aligning with strategic business goals.
• Collaborate with Category Managers and Category Executives to identify key products and partners for campaigns.
• Define campaign objectives and KPIs, focusing on CVR, GMV, and order growth.

• Assortment Curation:

• Work with the Category team to curate assortments for promotional campaigns, ensuring alignment with market demand and partner priorities.
• Identify and promote high-margin or strategic products to optimize campaign ROI.
• Leverage sales data and market trends to recommend product bundles, discounts, and seasonal offers.

• Collaboration with Marketing:

• Partner with the Marketing team to execute campaigns across digital platforms, in-app promotions, and other marketing channels.
• Provide input on campaign creatives, messaging, and promotional tactics to enhance engagement.
• Align on timelines, budgets, and performance targets for campaigns.

• Performance Monitoring and Reporting:

• Track and analyze campaign performance using tools such as Google Analytics, Excel dashboards, or BI systems.
• Provide actionable insights to improve campaign effectiveness and suggest optimizations.
• Prepare post-campaign reports to evaluate success against predefined KPIs.

• Stakeholder Coordination:

• Serve as the bridge between the Category, Operations, and Marketing teams to ensure seamless execution of campaigns.
• Communicate regularly with emerging and strategic partners to align on campaign participation and expectations.
• Support the Operations team in addressing any campaign-related issues, such as inventory availability or logistics delays.

• Market Research and Insights:

• Conduct market research to understand consumer preferences, competitor campaigns, and
• industry trends.
• Use insights to recommend new campaign ideas or adjust existing strategies for better outcomes.

Desired candidate profile

• Indicators (KPIs):Campaign ROI: Deliver high returns on investment for campaigns in terms of GMV and CVR.
• Order Growth: Drive a significant increase in order volume for grocery partners.
• Campaign Timeliness: Ensure campaigns are launched on schedule with minimal delays.
• Partner Engagement: Achieve high participation rates from strategic and emerging partners.
• Customer Retention: Contribute to improved customer retention rates through engaging and value-driven campaigns.
• Data-Driven Decisions: Effectively leverage analytics to refine campaign strategies and execution.

Attitude matters most but do you have any of these?

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Certifications in Digital Marketing, Campaign Management, or Data Analytics are a plus.
• 1–3 years of experience in campaign management, marketing, or category management within grocery , FMCG, or e-commerce.
• Proficiency in Microsoft Excel, Google Analytics, or other campaign performance tools.
• Excellent communication and coordination skills to align multiple stakeholders.
• Understanding of consumer behaviour and market trends in grocery or e-commerce.
• Proven track record of contributing to successful promotional campaigns and driving growth metrics.
• Highly organized and detail-oriented, with the ability to manage multiple tasks and deadlines.
• Analytical mindset with a creative approach to problem-solving.
• Strong team player with excellent interpersonal and communication skills.
• Adaptable to fast-paced and dynamic work environments.