Growth Specialist - Italy
Growth Specialist - Italy
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
About Blank
Construction workers craftsmen merchants drivers consultants freelancers Blank is an application backed 100% by Crdit Agricole and supports all selfemployed professions by meeting their specific needs. How By combining a professional bank account with administrative and financial management tools. Our mission is clear: to ease professionals daytoday work through a responsive and easy to use application. Blank gives them every chance of success!
Our added value : Ultrafast account opening (approx. 5 minutes) A complete and intuitive quotation and invoice editing tool Automated tax declaration and many other new tools. Our support team is available 7 days a week by email and telephone and our business experts are trained in any administrative legal and accounting topic. 100% insurance coverage tailored to the hazards of selfemployed workers lives (injuries and incidents professional liability pension etc.).
To make it short Blanks value proposition is to give professionals all the confidence they need to focus and develop their business and succeed.
Already in the top 3 of French online pro accounts Blank was born in 2019 within the startup studio La Fabrique funded by the Crdit Agricole Group the worlds 10thlargest banking group. We now have more than 100 talents and a first TV campaign that reached 15 million people in France.
Our ambition With our fundraising of 47 million euros in 2023 we want to continue accelerating our strong growth in France and in the Italian Market !
Our Team :
Join our Marketing team at Blank! By joining us you will have the opportunity to:
- Have a high level of autonomy in shaping and executing growth strategies with the opportunity to drive significant impact in a fastgrowing innovative company within the fintech space
- Experiment with new strategies and tools ina fastevolving environment
- Be part of a fastgrowing team that values trust and ensures your voice is heard.
Your responsibilities :
As a Growth Specialist at Blank you will play a key role in defining executing and optimizing a paid acquisition strategy to drive growth through highperformance campaigns. Youll explore alternative acquisition channels like strategic partnerships and affiliate marketing to boost customer acquisition and reduce costs.
Collaborating with the Marketing and Communication Manager youll take ownership of cuttingedge growth strategies while managing external partners to ensure alignment and maximum ROI. Your focus will be on the strategic development and optimization of campaigns across paid channels enhancing conversion rates customer acquisition and costefficiency.
Key Responsibilities
1) Paid Acquisition
- Develop & execute paid acquisition campaigns: create implement and continuously optimize advanced paid acquisition strategies to drive new customer acquisition and enhance Customer Lifetime Value (LTV) in collaboration with the MarCom Manager and the agencies involved.
- Performance optimization: continuously monitor adjust and optimize campaigns based on key performance indicators such as Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) and conversion rates.
2) Exploring new acquisition channels
- Channel Innovation: bring fresh perspectives by experimenting with alternative channels such as partnerships affiliate marketing and emerging paid media platforms to discover new and effective ways to expand our customer base.
- New tactics: regularly test and experiment with innovative acquisition strategies based on business needs and market trends.
3) Agency & Partner management
- External agency collaboration: foster collaboration with external agencies (e.g. SEA affiliate networks media partners) to ensure campaigns meet performance targets and are tightly aligned with the company goals.
- Strategic briefing: brief and work with external partners to create highquality campaign assets (e.g. banners emails creative assets) and ensure their optimal performance across acquisition campaigns.
4) Optimization & A/B testing
- Campaign optimization: run A/B tests across landing pages ad creatives bidding strategies and other elements to continuously improve campaign performance.
- Landing Pages creation: design and optimize landing pages (using Webflow or other tools) to boost conversions and ensure a seamless user experience.
5) Analytics & DataDriven Insights:
- Performance Tracking: utilize tools like Piwik Pro HubSpot Google Tag Manager and Amplitude to monitor and analyze campaign performance making datadriven decisions for continuous improvement.
- Conversion Rate Optimization: leverage HubSpot and other CRM tools to track lead conversions analyze performance and refine strategies to improve lead quality and conversion rates.
Requirements :
Studies have shown that candidates from underrepresented backgrounds often give up applying if they dont meet all the criteria. If you dont have 100% of the skills listed we strongly encourage you to apply if youre interested.
- Experience: 23 years of success managing highbudget paid acquisition campaigns across multiple platforms (Google Facebook Instagram LinkedIn etc.).Previous experience in Fintech SaaS other fastgrowing sectors or media agencies is a bonus.
- Agency & Affiliate Management: Skilled in collaborating with external agencies and affiliate networks to align campaigns with business objectives.
- DataDriven Growth: Expertise in designing scaling and optimizing paid acquisition strategies with a datacentric approach driving growth across diverse channels.
- Analytical Skills: Proficient in monitoring analyzing and optimizing performance to enhance campaign effectiveness and ROI.
- Optimization Expertise: Proven experience in running A/B tests and optimizing ad creatives landing pages and bidding strategies for maximum impact.
- Technical Proficiency: Handson experience with Piwik Pro HubSpot Google Suite and Amplitude with knowledge of Webflow for landing page creation.
- Marketing Automation & CRM: Strong background in CRM tools like HubSpot for lead nurturing and customer lifecycle management.
- You areproactive and resultsoriented
- Youre creative and curious:you havea keen interest in exploring new marketing strategies and staying ahead of industry trends
- Youre a strong team player who fosters alignment and effective collaboration with internal and external stakeholders
What we offer :
Heres the list of benefits youll enjoy at Blank:
- Tickets restaurant at Edenred: 5.4 entirely paid for by Blank
- 22 days of vacation with 104 hours of paid leave hours (ROL 13 days).
- Health protection: a complementary and extensive health coverage provided by UniSalute
- Phone grant : 50% of the cost of purchasing your phone is covered by Blank every two years and up to a limit of 500.
- Remote fees: Blank covers 100% of the costs incurred up to a maximum of 400 every two years per employee on presentation of the purchase invoice and according to an inhouse referencing.
- Training package
- 3year seniority bonus
Hiring process :
For this position our recruitment process consists of 5 steps :
- Visio Interview with Emmanuelle Talent Acquisition Specialist 30 minutes
- Visio interview with Elisa Marketing & Communication Manager 45 minutes
- Case study presentation with Julien Country Manager and Elisa Marketing & Communication Manager 1 hour
- Physical meeting with the team 30 minutes
- Potential reference check
At Blank Spa we celebrate diversity as an opportunity for growth and corporate enrichment. In our company we promote personal uniqueness and individuality and we do not discriminate based on disability neurodiversity gender identity biological sex sexual orientation marital status parental status including pregnancy age ethnicity origin religion political ideology or other characteristics. Our selection processes are based solely and exclusively on the merit professionalism attitude and talent of each individual.
Employment Type
Full Time
