Senior Performance Marketing Executive
Senior Performance Marketing Executive
Posted on :
16-01-2025
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1 Vacancy
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Job Description
To significantly scale qualified new customer leads and sales via digital Performance Marketing channels at an efficient ROI.
- Execute and optimise Performance Marketing channel activity with a focus on significantly scaling new customer sales and leads at an efficient ROI.
- Support the Performance Marketing Manager with key insights and ideas to help drive the new customer acquisition strategy.
- Ensure a continuous and robust test and learn strategy is in place for all activity.
- Ensure all activity is tracked comprehensively and provide accurate reporting of campaigns and high quality and actionable analyses and insights from data.
- Communicate strategy and results clearly to the team.
- Work with the Creative team to deliver ads that truly stand out and are effective.
- Channel responsibilities include but are not limited to Google Ads (Search Shopping Performance Max Demand Gen YouTube) Paid Social (e.g. Meta TikTok LinkedIn) Programmatic & Display and Affiliates.
- Channel responsibilities and deliverables include:
- Account and campaign structures
- Audience targeting structures and testing
- Keyword structures match types management and expansions
- Bidding strategy and management
- Budget allocation and optimisation
- Ads assets and ad copy testing
- Creative ideation and testing
- Messaging and offer testing
- Landing page and conversion testing
- Reporting
Qualifications :
- 2 years of demonstrable experience in executing high performing new customer acquisition campaigns on Meta Ads Google Ads or other Performance Marketing platform
- Strong data analysis and numerical skills and comfortable working with multiple large datasets to make informed decisions and deliver actionable insights
- High proficiency with analysis and visualization tools (e.g. Microsoft Excel Google Sheets Google Data Studio Tableau Power BI)
- Proficiency in SQL preferred (or other programming language)
- An understanding of attribution pixels tags and other marketing technology
- Intelligent ambitious and hardworking
- Strong attention to detail and the ability to effectively multitask to clear timelines
- Ability to think creatively and act fast to identify and resolve problems
- A Business Digital Marketing or other numerate degree preferred
Additional Information :
The Perks
- We trust you so we offer flexible working hours as long it suits both you and your team;
- Physical and mental health support through our partnership with GymPass giving free access to over 1500 gyms in the UK 11 therapy meditation sessions digital fitness and nutrition apps;
- Our company offers extended and improved maternity and paternity leave choices giving employees more flexibility and support;
- CycletoWork Scheme;
- Health and Life Insurance;
- Pension Scheme;
- 25 days of Annual Leave ( Bank Holidays);
- Office snacks every day;
- Friendly comfortable and informal office environment in Central London.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Department / Functional Area
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