Director International Brand Excellence
Director International Brand Excellence
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Salary Not Disclosed
1 Vacancy
Job Description
The Brand Excellence Director will enhance crossfunctional brand capabilities within International Marketing at AbbVie focusing on building strong global brands that maximize individual brand value and portfolio performance. This role will also prepare markets for upcoming pipeline assets through strategic frameworks capability building and handson coaching.
Key Responsibilities:
1.Develop CrossFunctional Brand Capabilities:
Equip brand teams with advanced skills to outperform the competition
Deep understanding of market evolution and competitor actions including lifecycle management.
Building and measuring brand equity effectively.
Advanced customer engagement strategies beyond traditional models.
Expertise in crafting and executing communication strategies.
2.Design Learning Programs:
Partner with the Learning team to create a comprehensive 2.0 Curriculum and learning assets that teach these skills to all relevant functions.
3. Provide Personalized Coaching:
- Offer tailored guidance and support to brand teams including:
- Strategic planning and implementation during the LSR process.
- Ongoing coaching for onmarket teams to optimize global brand performance.
4.Ensure BestinClass Strategic Frameworks:
Maintain and institutionalize the 175 Strategic Planning Framework to enable exceptional product launches and maximize global brand value.
Support the rollout and adoption of a new Tactical Planning framework and associated ways of working.
5. Align Commercialization Planning Processes:
Collaborate with R&D Access Medical and other functional teams to integrate brand planning into the Pipeline Commercialization Model.
Ensure alignment across Access Medical PA/GA and other teams for customized learning and seamless execution
Qualifications :
- 15 years Marketing experience including seniorlevel in pharmaceutical brand strategy with a proven track record of successful launches and postlaunch brand management.
- International / Global Marketing experience is a plus
- Broad expertise in pharma pipeline development and lifecycle management.
Technical Expertise:
- Advanced knowledge of market dynamics competitor actions and brand equity measurement.
- Strong skills in customer engagement and message management.
- Leadership Skills:
- Proven ability to communicate a compelling vision influence senior leadership and secure stakeholder support.
- Demonstrated ability to coach guide and inspire crossfunctional teams including peers senior leaders and emerging talent.
Learning & Development:
- Experience in designing and scaling learning programs that drive functional and crossfunctional excellence.
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our shortterm incentive programs.
- This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.
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US & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
