Senior Manager Playground Insights
Senior Manager Playground Insights
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Salary Not Disclosed
1 Vacancy
Job Description
CUSTOM RESEARCH MANAGEMENT & ANALYSIS
Manage largescale custom research projects (quantitative and qualitative) including starttofinish management of projects from RFP development research design vendor management and analysis of results to report creation presentation and socialization.
Be an expert in the analysis and visualization of data capable of transforming complex information into digestible and actionable insights.
Lead annual playground research initiatives and identify/manage new opportunities for custom research across Red Bull Media Network sports marketing and culture marketing.
Develop Red Bulls research capabilities in content/creative testing then evolve the approach to deliver maximum impact for media and marketing teams.
Keep up with the evolving media insights space and experiment with new approaches/methodologies that uncover audience insights in completely unique ways.
DATA SYNTHESIS
Manage syndicated vendors (e.g. Statista) and work comfortably across many forms of datacustom and syndicatedto synthesize data into compelling stories.
Integrate learnings from other parts of the Consumer Insights team (e.g. brand tracking beverage/consumption occasion insights) to spotlight holistic opportunities for the business.
INSIGHTS INFLUENCE & APPLICATION
Deliver insights in an elevated but clear practical way that mobilizes many teams (e.g. sports culture advertising media strategy channel management) to think differently and focus on what drives growth/marketing outcomes.
Be a key dot connector between Brand Marketing and Red Bull Media Network helping media teams understand our beverage business objectives and strategy and how media beverage can come together in support of shared goals.
Cultivate relationships and buyin from stakeholders across all Red Bull Marketing teams to ensure insights are translated into action.
Present to and collaborate with all levels of the organization from juniorlevel specialists to department heads that leads to insightsdriven strategies and execution.
CROSSFUNCTIONAL INSIGHTS COLLABORATION
Partner closely with the Audience Insights team within Red Bull Media Network to develop unified insights POVs on user behavior and engagement that help optimize programming strategy content performance and creative development.
Collaborate with the Audience Insights team along with the Data Science team to elevate playground measurement efforts and extend Consumer Insights custom research efforts into ongoing tracking.
Qualifications :
7 years of experience (clientside positions and CPG/lifestyle/sports/music and/dance brand experience a big plus)
Deep experience in designing and interpreting custom qualitative and quantitative research across multiple methodologies
Experience managing research agencies on the client side (or managing project teams within research agencies on the vendor side)
Experience with the current and trending digital media landscape and its consumers across a wide range of platforms and mediums
Handson experience with digital media analytics platforms and social tracking tools (e.g. Google Analytics YouTube Analytics Brandwatch Sprinklr)
Expert in PowerPoint and Excel; experience with SPSS Tableau or other data ingestion/visualization tools a huge plus
Proficiency in the art and science of insightsequally comfortable in the worlds of data analysis creative storytelling and strategic consulting (formally and informally)
Additional Information :
The base salary range for this position is $85360 to $128040 cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
