Regional Brand Manager Brazil
Regional Brand Manager Brazil
Posted on :
16-01-2025
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1 Vacancy
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Job Description
About BingX
- A leading crypto exchange.
- More than 10 million registered users worldwide.
- 750 spot trading currencies and 400 futures targets.
- 17000 elite traders with 600 million cumulative copy trading orders.
- Top ranking exchange on CoinMarketCap and CoinGecko.
- We aim to build a gateway for the next billion crypto users.
Founded in 2018 BingX is a leading cryptocurrency exchange serving global users. BingX offers diversified products and services including spot derivatives copy trading and asset management all designed for evolving needs of users from beginners to professionals.
BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.
Our current vacancy Fulltime Longterm REMOTE
Responsibilities
1. Brand Strategy
- Craft and localize brand messaging to align with Brazilmarket needs cultural nuances and industry trends driving brand relevance and loyalty.
2. Public Relations
- Develop and manage a strategic PR plan to drive brand visibility and reputation across the Brazilregion.
- Build and maintain relationships with regional media influencers and key industry players ensuring effective media outreach and engagement.
- Oversee PR campaigns including press releases events and media interviews positioning the brand as a thought leader and credible player in the industry.
3. Content Development
- Work with internal content teams to develop regionally relevant content including blog posts social media and case studies.
- Manage brand storytelling efforts that resonate with Portugueseaudiences showcasing success stories user testimonials and brand milestones.
- Support the development of thought leadership content that highlights the brands expertise commitment to innovation and industry insight.
4. Business Support and Collaboration
- Collaborate with the business development and product teams to ensure brand support in launching new products services or campaigns tailoring messaging and strategy to the Portugueseaudiences.
- Develop brand initiatives that align with local business goals contributing to user engagement and supporting user growth generation efforts.
- Conduct regular market analysis to stay updated on regional competition and consumer insights adjusting brand strategies to maintain a competitive edge.
5. Industry Influence
- Identify and engage with key influencers opinion leaders and brand ambassadors in the Brazilregion to support campaigns and amplify brand messaging.
- Engage in industry events conferences and forums representing the brand and elevating its presence within key Brazilmarket and act as the company spokesperson for the region ensuring clear and consistent messaging.
- Identify and pursue partnership opportunities to position the brand as a top industry influencer within the region leveraging industry connections to enhance brand authority.
6. Performance Tracking
- Regularly track brand performance media coverage and campaign impact across the Brazilregion providing insights for continuous improvement.
- Prepare reports demonstrating the brands reach industry influence and alignment with business objectives.
Requirements
- 5 years of experience in Brand PR or Marketing with at least 3 years focused on the Brazilregion cryptorelated experience will be preferred.
- Proven experience in developing and executing successful brand strategies and campaigns in the Brazilmarket.
- Strong network of media and industry contacts across the Brazilregion.
- Ability to manage multiple projects with good collaborations and work effectively in a fastpaced environment.
- Strong understanding of local user behaviors cultural trends and market dynamics within the region.
- Excellent communication skills both written and verbal in English and Portuguese.
Working at BingX
- Be part of the future of finance technology and achieve meaningful goal
- Great career development in a fastgrowing company
- Market competitive salary
- Fully remote / workfromhome
- Follow your local vacation and other benefits
- Professional development
- Join an international and diversified team
Employment Type
Full Time
Key Skills
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