Brand Image Specialist - Maternity leave

Everything you are looking for and more

We are looking for a creative and detailoriented Brand Image Specialist to help shape
and maintain the brand identity of our logistics company. This role is responsible for
ensuring that all internal and external communications marketing materials and publicfacing content align with the companys brand image and values. The ideal candidate
will be experienced in branding visual communication and media content creation and
will play a critical role in enhancing the companys reputation and visibility within the
logistics sector.

What responsibilities and objectives will you have

Brand Image Specialist Responsibilities and Duties
Ensure consistent application of brand guidelines across all marketing
advertising and communication channels including digital print and social
media.
Collaborate with crossfunctional teams to integrate brand identity into all
customerfacing and internal materials.
Execution of the brands communication strategy both in the long and short term and
develop all assets needed to bring the strategy to life.
Development of projects aligned with the strategic plan in collaboration with all
related departments.
Deep analysis and monitoring of brand performance at consumer level and actions
implemented.
Communication and management with the pool of external agencies and related
departments.

Visual Identity & Content Creation:
Develop and maintain visual branding elements (e.g. logos typography color
schemes) and ensure they are consistently applied across all platforms.
Create or oversee the production of highquality visual content including
brochures infographics presentations and videos that accurately represent
the companys image.
Work with designers copywriters and external agencies to ensure branding
consistency and the production of visually compelling content.

Marketing & Communications:
Collaborate with the marketing and communications teams to create
campaigns that reinforce the companys brand image and resonate with target
audiences.
Oversee every material content and ensure that all posts newsletters ads
post graphics and messages are onbrand and enhance the companys image.
Manage the companys presence at industry events and trade shows ensuring
all materials and displays align with the brand image.

Market Research & Trend Analysis:
Conduct market research to understand current trends in the logistics industry
and how they may impact the companys brand positioning.
Analyze competitor brands and recommend strategies to differentiate the
company and enhance brand visibility.
Regularly assess brand performance through customer feedback and surveys
adjusting strategies as necessary to improve brand perception.
Analyze every action measuring KPIs.

Well what will the requirements be

• At least 3 years of experience in brand management marketing or visual
  communications.
• Bachelors degree in Marketing Communications Economical or a related field.
• Strong design and visual communication skills with proficiency in design tools
  (e.g. Adobe Creative Suite).
  Experience in managing and maintaining brand consistency across multiple
  channels.
  Excellent written and verbal communication skills.
  Ability to work crossfunctionally and manage multiple projects simultaneously.
  Attention to detail and a strong understanding of brand strategy and its impact
  on business objectives.
  English. Level C1 or C2 to work globally with the corporate based in Poland.

What do we offer

Excellent working enviroment
Professional growth within the company
Flexible working hours
Online platform for lifelong learning
Competitive salary
Flexible remuneration services can be contracted

Inclusive Culture
InPost has an Equal Opportunities Plan that promotes equality at all levels. We aim for equality in the companys workplaces as it is focused on promotion within and outside the company as well as gender equality diversity equity and inclusion of people regardless of their abilities and conditions.