Senior Marketing Specialist
Senior Marketing Specialist
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Job Description
This is a remote position.
Role: Senior Marketing Specialist
PartTime: 20 hours per week
Schedule: Monday to Friday 10am to 2pm Mountain Time
Job Summary
The Senior Marketing Specialist will play a crucial role in driving the companys online engagement managing social media creating content and executing marketing strategies. This is a creative handson role for an experienced marketer who can work independently to establish our marketing infrastructure while also collaborating with our leadership team. The goal is to increase brand trust improve social media engagement and support our loan officers with personalized marketing solutions
Responsibilities
Content and Social Media Management
Build and manage companys social media presence (e.g. Facebook Instagram).
Develop and execute a consistent content calendar with at least two engaging posts per week.
Create highquality video and visual content that resonates with our target audience showcasing the company s expertise and understanding of customer pain points.
Respond to and engage with followers daily to grow trust and boost conversions.
Team Support
Work directly with loan officers to fulfill specific marketing requests such as creating open house flyers custom Facebook/LinkedIn posts and cobranded materials.
Act as a resource for loan officers helping them develop personalized content to engage their audiences.
Collaborate with the leadership team to brainstorm and deliver impactful marketing ideas.
Marketing Strategy and Tools
Collaborate with the Business Operations Manager to build and optimize marketing processes using tools like Monday.com BI dashboards and Zapier.
Manage and execute monthly email marketing campaigns including segmented user journeys and autoresponders.
Evaluate and recommend improvements to the existing tech stack (e.g. Bonzo CRM) and implement new tools as needed.
Collaboration and Communication
Regularly communicate with loan officers the CEO and the Business Operations Manager to gather input and provide updates on campaigns.
Present strategies and content plans to the CEO for approval before execution.
Attend virtual meetings with the camera on fostering a strong remote team culture.
Requirements
Minimum 5 years in marketing with a focus on content creation social media management and email marketing.
Demonstrated success in building brand trust and growing online engagement.
Experience collaborating with sales teams and fulfilling custom marketing requests.
Preferred but not required: Experience in financial services or U.S.focused markets.
Proficiency in social media management tools (e.g. Hootsuite Buffer).
Advanced video editing skills (e.g. Adobe Premiere Canva or similar).
Familiarity with CRMs and email marketing platforms (e.g. Bonzo Mailchimp).
Ability to work with data and collaborate on performance tracking using BI dashboards.
Highly independent proactive thinker who can take ownership of tasks with minimal guidance.
Kind approachable and collaborative with excellent communication skills.
Flexible and adaptable to changing priorities.
Organized and detailoriented capable of managing multiple projects effectively.
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Employment Type
Full Time
