Marketing Data Analyst
Marketing Data Analyst
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Job Description
DataDriven Decisions Mortgage Impact Delivered
For over 25 years Atlantic Bay Mortgage Group has been a trusted name in the financial services industry delivering seamless lending solutions with speed and precision. Known for their innovative approach and unwavering commitment to clients they build trust through tailored financial plans and smooth closings. With an awardwinning culture of care and growth careers here lead to lasting impact.
Job Description
As a Marketing Data Analyst you will analyze and optimize marketing performance across platforms providing actionable insights to drive revenue growth and customer retention. Collaborate with teams to improve campaigns identify gaps and present findings using tools like Google Analytics and Power BI. Your expertise will shape datadriven strategies and business success.
Shift: Monday to Friday 8:30 AM 5:30 PM EST weekends off
Work Setup: Remote/Work From Home
- Analyze marketing data across multiple platforms to extract insights on business metrics customer retention lifetime value and campaign performance.
- Utilize analytics to recommend strategies for optimizing marketing campaigns and enhancing performance across channels.
- Identify gaps in marketing performance and provide actionable recommendations to improve business results.
- Oversee marketing campaigns from start to finish ensuring datadriven decisions are implemented throughout.
- Drive business growth and revenue through effective data analysis and optimization.
- Present findings and insights to team members and stakeholders simplifying complex data into actionable recommendations.
- Leverage BI tools and analytics platforms such as Google Analytics Meta Analytics (Facebook/Instagram) Power BI and Excel.
- Evaluate the success of marketing campaigns determine key performance metrics and offer datadriven improvement suggestions.
Requirements
The Qualifications We Seek
- Strong experience in marketing data analysis with a focus on growth and revenue optimization.
- Proficiency in Google Analytics Meta Analytics (Facebook/Instagram) Power BI and Excel.
- Experience with BI tools and other marketing analytics platforms.
- Background in mortgage marketing or similar industries is preferred.
- Ability to interpret complex data and provide actionable insights for campaign optimization.
- Excellent communication skills with the ability to present data insights clearly to nontechnical audiences and stakeholders.
- Previous experience in a marketing role such as a campaign manager focusing on evaluating campaign success and recommending improvements.
Benefits
Exciting Perks Await!
- 5 days work week
- Work from home arrangement
- Weekends off
- 20 vacation days in total
- Prepaid medicine
- Fullycustomized Emapta laptop and peripherals
- Indefinite term type contract
- Direct exposure to our clients
- Career growth opportunities
- Diverse and supportive work environment
- Prime Office Locations Bogot and Medellin
- Unlimited upskilling through Emapta Academy courses (Want to know more Visit )
Your Future Team at Emapta Latam
Join Emapta Latam a pioneer in global outsourcing since 2010. With over 800 clients and 9300 professionals worldwide we provide tailored solutions that empower businesses to thrive. Our stateoftheart facilities competitive compensation and supportive environment foster growth and excellence. Be part of our success story in Colombia where your ambitions are valued and your skills are celebrated.
#EmaptaExperience #EmaptaEra
The Qualifications We Seek Strong experience in marketing data analysis with a focus on growth and revenue optimization. Proficiency in Google Analytics, Meta Analytics (Facebook/Instagram), Power BI, and Excel. Experience with BI tools and other marketing analytics platforms. Background in mortgage marketing or similar industries is preferred. Ability to interpret complex data and provide actionable insights for campaign optimization. Excellent communication skills, with the ability to present data insights clearly to non-technical audiences and stakeholders. Previous experience in a marketing role, such as a campaign manager, focusing on evaluating campaign success and recommending improvements.
Employment Type
Full Time
Company Industry
Financial Services / Insurance Agencies and Brokerages / Investment Banking
