Customer Marketing Manager

This role offers an exciting opportunity to amplify customer stories and drive business growth through strategic customer marketing programs. The ideal candidate will combine analytical thinking with creative problemsolving to deliver exceptional programs with measurable results.

What you will do:

Program Management

• Lead customer advocacy initiatives such as reference program online reviews and customer story development
• Manage and analyze the effectiveness of advocacy activities using data and analytics

Content Creation and Amplification

• Identify recruit and nurture customers for success stories and videos
• Manage all stakeholders in Monday.com for case study creation process
• Upon completion ensures approvals are tracked and customer stories are shared via appropriate channels (social web internal etc.)
• Proactively suggests process enhancements and seeks opportunities to improve content quality and process efficiency through automation and AI

Build Customer Reviews Strategy and Manage Review Collection Programs

• Develop and implement online review programs aligned with business goals
• Create and manage programs to drive customer review collection
• Maintain profiles on key review sites (Gartner Peer Insights etc.)

Maintain Reference Program

• Support managed reference requests and tracks all reference activity in Salesforce
• Build relationships and partner with key vendors to optimize program utilization
• Socialize program crossdepartmentally to drive nominations and engagement
• Work closely with Reference Edge tool to track all reference activity

Own Data Analytics and Reporting for all Customer Marketing dashboards

• Proactively monitors dashboards
• Socialize dashboards crossdepartmentally and within marketing
• Make recommendations for new dashboards/enhancements as needs arise
• Make recommendations for behavioral changes based on dashboard tracking

#LIEB1

Qualifications :

5 years of experience in marketing customer advocacy customer success account management or related roles

Excellent communication and interpersonal skills

Ability to work in a fastpaced environment with evolving priorities reprioritizing based on sense of urgency

Proven ability to foster collaboration and contribute to team success and goals through clear communication accountability and adaptability

Strong analytical abilities and proficiency in data analysis tools

Proficiency in CRM systems marketing automation platforms business intelligence and analytics dashboards

Project management and organizational skills

How you will stand out from the crowd:

Experience with marketing in technology or SaaS industry

Demonstrated success in launching and managing successful review campaigns across multiple channels including email social and events

Experience with Reference Edge or managing a reference database

Additional Information :

CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race color religion creed sex sexual orientation gender identity national origin disability or protected Veteran status. 
We are unable to sponsor or take over sponsorship of employment Visa at this time. 
The salary range for this position is $105000 $145000/year plus commissions or discretionary bonus which will be based on the employees performance. Base pay may also vary considerably depending on jobrelated knowledge skills and experience. The compensation package includes a wide range of medical dental vision financial and other benefits. 

Remote Work :

Yes

Employment Type :

Fulltime