Marketing Automation Manager

Were looking for a Marketing Automation Manager to join Procores global Marketing Automation team. In this role youll help us fuel our inbound funnel by delivering bestinclass marketing campaigns and building automated programs to nurture prospects and retain customers. Youll own maintain and scale our marketing automation platforms including audience segmentation data cleansing privacy and compliance and system optimization. In this role youll be responsible for supporting and scaling marketing campaigns for our global audience working crossfunctionally to execute operationalize and measure their impact. Your primary goal will be to enhance our campaign effectiveness and streamline automation processes ultimately driving business growth across the organization.

As a Marketing Automation Manager youll partner closely with regional stakeholders in Campaign Management Field Marketing Lifecycle Marketing Brand and Marketing Operations to maximize our campaign effectiveness deliver highquality leads and generate pipeline to our sales partners. Youll use your analytical skills to define operational processes and implement technical solutions in Marketo and Demandbase to support the pipeline goals of the marketing department.  

This position reports to our Senior Manager Marketing Automation and can be based remotely in the United States. Were looking for someone to join us immediately.

What youll do: 

• Execute on all global email campaigns nurture programs and AccountBased Marketing initiatives in Marketo and Demandbase including audience segmentation testing deployment and continuous optimization.

• Manage our marketing database ensuring data hygiene compliance measures accurate tagging and troubleshooting any data issues between Marketo Demandbase Salesforce and other MarTech systems.

• Collaborate with the global Marketing teams on the ideation implementation and measurement of omnichannel nurture strategies to maximize activation engagement and retention across the entire prospecttocustomer journey.

• Gather and communicate comprehensive reporting on marketing campaigns covering metrics from webinars events advertising email and web traffic performance to make datadriven decisions on marketing campaign strategies.

• Act as the subject matter expert on Marketing Automation and teach other team members best practices.  

What were looking for: 

• Bachelors Degree in Marketing or Business or comparable work experience.

• 8 years of experience in a Marketing Automation Email Marketing or Marketing Operations role preferably in a B2B SaaS capacity.

• Expertlevel experience in Marketo including familiarity with system administration and managing system integrations. Marketo Certified Expert certification preferred. 

• Experience managing an ABM orchestration platform such as Demandbase or 6Sense.

• Experience with reporting on email campaign and program performance and providing insights and recommendations to senior management. 

• A critical thinker who is highly organized and detailoriented.

• Strong communication and collaboration skills with the ability to work effectively across different teams and levels of the organization.

• Comfortable with editing and optimizing HTML/CSS for email templates.

Additional Information :

Base Pay Range $114400 $157300. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive fair and commensurate compensation and has provided an estimated pay range for this role. Actual compensation will be based on a candidates jobrelated skills experience education or training and location.

Perks & Benefits

At Procore we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloudbased construction management software that helps clients more efficiently build skysers hospitals retail centers airports housing complexes and more. At Procore we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equalopportunity employer and welcome builders of all backgrounds. We thrive in a diverse dynamic and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender sex national origin civil status family status sexual orientation religion age disability race traveler community status as a protected veteran or any other classification protected by law.

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Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact our benefits team here to discuss reasonable accommodations.

For Los Angeles County (unincorporated) Candidates:

Procore will consider for employment all qualified applicants including those with arrest or conviction records in accordance with the requirements of applicable federal state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

A criminal history may have a direct adverse and negative relationship on the following job duties potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing accessing and handling confidential information including proprietary and trade secret information as well as accessing Procores information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers stakeholders and/or colleagues; and 3. exercising sound judgment.