Franchise Analytics Manager
Franchise Analytics Manager
Posted on :
15-01-2025
Employer Active
1 Vacancy
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Job Description
The Analytics Manager will be responsible for delivering actionable insights & recommendations that will help Sonic Automotive:
- Support & modernize each properties marketing measurement infrastructure with a focus on digital.
- Evaluate & provide insight related to marketing datasets to understand performance & impact of touchpoints across the customer journey.
- Analyze quantitative data and build reporting (in Salesforce Marketing Intelligence (Datorama) Excel Google Analytics and other tools) from data collected by our internal & external partners.
Responsibilities:
- Project owner in development & data maintenance of dashboards as needed to support departmental teammates needs.
- Project owner in development and maintenance of tagging & UTM taxonomy requirements to support measurement targeting & media optimization.
- Champion the generation & recommendation of key insights associated with campaign optimization opportunities across online & offline channels to business stakeholders.
- Partner with department leadership to establish & measure against forecasting targets related to engagement milestones across customer life cycle
- Define & measure high value interactions based off multitouch attribution modeling research
- Deliver recommendations of marketing & campaign optimization opportunities to drive quality prospects to physical storefronts & business unit websites.
Qualifications :
- BA/BS in Business Engineering Computer Science Math Economics or related field
- 4 years of marketing analysis financial analysis strategic analysis or similar experience in retail or automotive verticals
- Highly organized task and detailed oriented
- Ability to analyze and interpret data effectively
- Experience using Google Tag Manager or Tealium is a requirement
- Experience using SQL Excel Data visualization software such as Tableau Datorama & PowerPoint
- Experience with advanced analytics advanced measurement techniques statistics and modeling (Python R or related language) strongly preferred
- Experience and/or certifications with Google Cloud Services & Google Marketing Platform is a plus
- Experience and/or certifications with Customer Research and Survey platforms such as Qualtrics is a plus
- Availability to travel <10% to home office for strategic meetings as required
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
Key Skills
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