We are seeking a highly experienced and motivated Branding Manager to join our team and spearhead the launch of a new alcohol brand. The ideal candidate will have a proven track record in the beverage alcohol industry with a strong focus on key markets in the USA and Europe.
Key Responsibilities:
- Define and execute longterm brand positioning strategies that align with company goals.
- Plan and execute successful brand campaigns that resonate with target consumers.
- Ensure compliance with advertising and marketing regulations specific to the alcohol industry including agegating and responsible consumption guidelines.
- Collaborate with crossfunctional teams to ensure cohesive brand messaging and positioning.
- Conduct thorough market research to stay updated on industry trends and consumer behaviors.
- Monitor and analyze brand performance metrics to make datadriven decisions.
Requirements:
- Prior experience in the beverage alcohol industry focusing on key markets like the USA and Europe.
- Proven ability to define and execute longterm brand positioning strategies.
- Demonstrated success in planning and executing successful brand campaigns.
- Strong understanding of advertising and marketing regulations specific to alcohol including agegating and responsible consumption guidelines.
- Exceptional communication and interpersonal skills.
- Ability to work in a fastpaced and dynamic environment.