Director
Director
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Job Description
1. Understand the changes in consumer behavior habits trends and attitudes and based on consumer research results seek breakthroughs and development opportunities for categories and brands
2. Conduct relevant consumer research work including but not limited to proposing new product ideas for market entry opportunities specific product concepts positioning audience profiling brand health tracking etc. and be responsible for outputting insights analysis and recommendations.
3. Competitive analysis: Provide research data and professional support for the development of competitive strategies based on the competitive situation of competing brands.
4. Through comparative analysis gain a clear understanding of the competitive situation and provide data support and market insights for the companys short medium and longterm strategic planning.
5. Independently follow up on brand research and business data analysis for a business sector able to identify specific reasons and seek business opportunities by combining actual business data and other methods.
Qualifications :
1. Bachelors degree or above;
2. At least 7 years of work experience in a professional market research company with qualitative and quantitative research experience able to independently conduct consumer and channel interviews etc;
3. Proficient in using statistical software such as Excel PPT Word SPSS or SAS;
4. Highly sensitive to data possessing excellent logical analysis skills and sharp insight;
5. Ability to output solutions and commercialize insights;
Additional Information :
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- EmployeeAssistanceProgram (EAP)
About NIQ
NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.
For more information visit NIQ.com
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Our commitment to Diversity Equity and Inclusion
NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
