Head of Integrated Marketing - US market FMX
Head of Integrated Marketing - US market FMX
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1 Vacancy
Job Description
Company Description
By combining the best of human and artificial intelligenceiAdvizes conversational platform enables brands to offer their customers an authentic and personalized online shopping experience on a large scale.
Consumers have massively adopted messaging in their daily lives. 85% of them want to interact with a brand in the same way they interact with their loved ones: via messaging. Its simple personal and engaging.
As a provider of a complete solution for presales and customer service iAdvize has had a single mission since its creation in 2010:to make brands conversational.
To deliver this experience on a large scale iAdvize offers safe compliant and connected AI copilots :
- iAdvize Copilotfor Shoppers: Boost sales 24/7 with an AI shopping assistant to remove purchase barriers and achieve 10x conversions
- iAdvize Copilotfor Agents :Double agent productivity and Increase service quality with reliable AI copilots
iAdvize is also defined by the over 200 talented people who proudly work for us in Nantes (France our headquarters) Paris Dsseldorf (Germany) and Boston (US); We are proud to be a Great Place to Work and a FrenchTech Next 40 and 120 prizewinner.
Job Description
We are seeking a Head of Integrated Marketing to lead our marketing efforts in the US. This role is pivotal in driving iAdvizes presence in the US market by creating impactful multichannel campaigns that align with our growth objectives and pipeline targets. If youre passionate about marketing strategy crossfunctional collaboration and creating resultsdriven campaigns wed love to hear from you!
Your Responsibilities
Marketing pipeline ownership
- Set and achieve marketing pipeline contribution targets in alignment with Sales goals.
- Collaborate with internal teams to monitor the marketing roadmap identify gaps and implement strategies to ensure objectives are met.
Multichannel campaign development
- Design and execute multichannel campaigns that generate new business opportunities pipeline and revenue.
- Leverage and optimize existing channels (email paid search social media events) while identifying new opportunities for lead generation.
- Manage part of the marketing budget ensuring efficient allocation based on performance and ROI.
Sales & marketing collaboration
- Serve as the primary marketing liaison for Sales ensuring teams are equipped to maximize the impact of marketingdriven leads.
- Partner with Sales to develop accountbased marketing strategies outreach initiatives and lead quality improvements.
- Support the selling process through measurable contributions such as accelerating deal cycles and closing revenue gaps.
- Cultivate comarketing opportunities with key thirdparty partners to expand reach and drive revenue.
- Collaborate with Sales and Customer Success to identify and promote customer success stories case studies and other content.
Event strategy and execution
- Develop and lead event strategies including trade shows to enhance iAdvizes presence in the US market.
What were looking for
Experience: 7 years in B2B marketing with a proven track record of driving pipeline and revenue through integrated campaigns.
Strategic Vision: Ability to align marketing strategies with business objectives while understanding key performance indicators.
Collaboration: Strong relationship management skills to work effectively with Sales Customer Success and external partners.
Innovation: Creative mindset for ideating and implementing new marketing channels and tactics.
Leadership: Experience leading and mentoring marketing teams with a focus on accountability and results.
Budget Management: Proficiency in managing and optimizing marketing budgets for maximum ROI.
Additional information
- Contract: permanent full time
- Start date: midJanuary 2025
- Location: Boston or NewYork preferred also open to fullremote from the US EastCoast.
- US Employment Visa required. We do not accept F1 J1 M1. We can accept OPT with oneyear duration.
Why Join Us
In this role you will partner with:
Seojie SHIM VP of Marketing
Melanie FRICKE US Head of Sales
Julie MOREAU EMEA Head of Integrated Marketing
Mike DE LA CRUZ Chief Strategy Officer (ex: SAP HP Directly)
And many other talented people :)
We offer flexible paid time off and paid parental leave medical plans dental and vision plans life insurance 401(k) savings plans Quarterly & Annual allhands meetings including a companywide trip to the HQ in Nantes France.
The wellbeing of our employees is essential to us and every year our teams take numerous initiatives to ensure that we can all evolve in a working environment conducive to personal and professional fulfillment.
Convinced by the major asset that diversity represents in our teams we are proud to count over 45% of women in our workforce.
We are also convinced that sustainable growth can only be achieved by taking into account ambitious objectives from a societal & environmental point of view. In 2022 we launched a multidisciplinary working group on CSR issues with the aim of reducing our carbon emissions forging responsible partnerships and supporting the conversational transformation of ecommerce towards a more sustainable model.
iAdvize is committed to the diversity of its teams and practices a strict policy of nondiscrimination in recruitment.
All your information will be kept confidential according to EEO guidelines.
Employment Type
Full Time
