Senior Marketing Manager DTC e-Commerce Business
Senior Marketing Manager DTC e-Commerce Business
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1 Vacancy
Job Description
All qualified candidates will be given fair consideration. Per GDPR any CV or personal information you submit will be used strictly for recruitment. Your data will be processed based on legitimate interest securely stored and not shared outside the recruitment process.
About The Company
Our client is a rapidly growing ecommerce business operating in the health and wellness sector. The company is known for its datadriven decisionmaking operational excellence and technological innovation. They offer an exciting opportunity for driven professionals to make a tangible impact on a rapidly growing business with ambitious growth targets.
Role Purpose
As a Senior Marketing Manager you will be the key driver of our clients growth and profitability in the DirecttoConsumer (DTC) ecommerce space. The roles primary objective is to drive significant revenue growth while maintaining profitability. This position will also be responsible for leading and building a team of marketing operations professionals managing the P&L of the DTC business and optimizing paid traffic channels including Meta Ads Google Ads Email Marketing AppLovin TikTok Ads and Conversion Rate Optimization (CRO).
How We Measure Success
Revenue Growth: Achieve ambitious revenue growth targets set by the company.
Profitability: Maintain profitability targets established by the business.
Team Expansion: Grow the Marketing Operations team from current headcount to target capacity.
Product Launch Success: Achieve key product launch goals for major initiatives.
Conversion Rate: Achieve a conversion rate improvement on key landing pages.
Return on Ad Spend (ROAS): Achieve improved ROAS across paid media channels (Meta Ads Google Ads and TikTok Ads).
Reports To
CEO
Team Management
Current team size: Core marketing operations team.
Target team size: Expand to meet business growth needs.
Core Responsibilities
Team Leadership: Lead coach and mentor a team of Marketing Operators scaling the team as required. Hire onboard and train new marketing operators to meet team capacity goals.
Revenue Growth: Drive DirecttoConsumer revenue growth through paid traffic strategies and CRO.
Paid Traffic Management: Oversee paid traffic initiatives including Meta Ads Google Ads Email Marketing TikTok Ads and AppLovin to maximize performance and ROI.
P&L Ownership: Take full accountability for the DTC P&L including managing advertising budgets and ensuring profitable unit economics.
SOP Development: Develop lean and integritydriven Standard Operating Procedures (SOPs) and dashboards for the Marketing Operations team. The goal is to reduce operational errors and increase team efficiency.
Crossfunctional Collaboration: Work with the Influencer Marketing team Community Manager and Video Editors to generate creative assets for paid media campaigns. Facilitate crossteam creative review sessions to optimize paid media performance.
Additional Responsibilities
Succession Planning: Build successors by nurturing internal talent and ensuring longterm team stability.
Operational Improvements: Identify and implement process improvements to enhance marketing operations efficiency.
Strategic Advisory: Provide strategic advice to senior leadership on paid traffic initiatives and new advertising channels.
Requirements
MustHave Requirements
Education & Qualifications: Bachelors degree in a related field. No specific certification is required but the candidate must demonstrate strong actionoriented thinking (HOW) and strategic thinking (WHY) in decisionmaking.
Professional Experience: 57 years of experience in senior marketing roles with a strong track record in DTC ecommerce marketing.Proven experience in senior marketing roles with a track record in DTC ecommerce marketing.
Technical Skills: Handson experience with Meta Ads Google Ads Email Marketing AppLovin TikTok Ads and CRO tools.
Candidate Type: PlugandPlay candidate only; no room for potential candidates with no practical experience.
Tools & Platforms: Proficiency in platforms such as Google Analytics Shopify and performance measurement dashboards.
NicetoHave Requirements
Regional Experience: Experience with U.S. or EU ecommerce markets.
Technical Skills: Experience with Klaviyo SEO optimization and marketing automation tools.
Growth Experience: Experience working in hypergrowth environments or startups scaling from Series A to Series C.
Behavioral Competencies
Integrity: The No. 1 required quality.
DataDriven DecisionMaking: Ability to make unemotional logicbased decisions while leading with authenticity and empathy.
Discipline: High level of discipline with zero tolerance for undisciplined behavior.
Mentorship: Ability to lead by example and develop junior team members into high performers.
Psychological Understanding: Understanding how performance creatives work for each ad platform.
Listening Skills: Ability to make others feel heard and valued during discussions and team interactions.
Compensation and Benefits
Salary Range: Competitive salary based on experience.
- Performance Bonuses:
Monthly Bonus: Bonus opportunities based on company performance and profitability.
Annual Bonus: Up to several months of salary based on performance measured by key performance metrics.
Equity Offer: Potential for equity for highimpact contributors.
Working Location
Onsite Binh Thanh District Ho Chi Minh City.
Working Hours
Monday Friday: 8:30 AM to 6:00 PM (most employees stay until 8:00 PM).
Saturday (Culture Day): 6:30 AM to 12:00 PM.
Employment Type
Full Time
