Content Writer

Roles and responsibilities

Collaborate with UX and development teams to create designs that convey complicated information effectively and elegantly
Conduct research and analysis to create user personas and journeys, and craft content that addresses their needs and motivations
Develop wireframes and prototypes to test and iterate based on user feedback and research
Write persuasive copy that draws users in and keeps them engaged throughout their experience
Conduct SEO research and analysis to ensure that all content is optimized for search engines
Create and maintain content calendars and align content strategies with broader marketing and business goals
Edit and review all content for grammar, style, and accuracy, ensuring that all projects are delivered on time and to the highest standards
1. Content Creation:
Write Articles, Blogs, and Website Copy: The primary responsibility is writing well-researched and engaging content for websites, blogs, articles, product descriptions, or other digital platforms.
Creative Writing and Storytelling: Create content that tells a story, evokes emotion, or educates the audience while maintaining the brand’s voice and tone.
Social Media Content: Develop catchy and concise social media posts tailored to different platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
Email Campaigns and Newsletters: Write engaging email content for marketing campaigns, newsletters, and promotional material.
Ad Copy: Create compelling ad copy for digital advertising, such as Google ads, Facebook ads, or banner ads.
2. Research and Topic Ideation:
Conduct In-Depth Research: Research industry-related topics and trends to ensure content is accurate, relevant, and engaging.
Develop Topic Ideas: Generate ideas for new content based on trending topics, audience interests, or marketing objectives.
Use Tools for Inspiration: Use tools like Google Trends, BuzzSumo, and social media to understand what content performs well and how to tailor it to the target audience.
3. SEO Optimization:
Incorporate SEO Best Practices: Write content that is optimized for search engines, using keywords, meta descriptions, and header tags to improve the content’s visibility.
Keyword Research: Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-ranking keywords and phrases.
Focus on Readability: Ensure the content is easy to read by using short paragraphs, bullet points, and headers, enhancing both SEO and user experience.

Desired candidate profile

Bachelor's degree in computer science, communication, or related field
Demonstrated experience in developing and executing content strategies
Excellent writing, editing, and proofreading skills, with a keen eye for detail
Knowledge of SEO best practices and experience optimizing content for search engines
Strong portfolio demonstrating exceptional design skills and writing abilities
Proficiency in industry-standard tools and software, such as Adobe Creative Suite and Sketch
Editing and Proofreading:
Edit for Grammar and Style: Edit and proofread content to ensure proper grammar, punctuation, and adherence to style guidelines.
Check for Clarity and Flow: Ensure the content is clear, well-structured, and coherent, making sure the key message is easily understood by the audience.
Consistency: Maintain consistent tone, voice, and style across all content to align with the brand’s identity.
Content Strategy and Planning:
Content Calendar: Help develop content calendars to plan content production schedules for various platforms and marketing initiatives.
Audience Understanding: Tailor content to meet the needs and interests of the target audience. This includes understanding their pain points, preferences, and how they consume content.
Collaboration: Work with marketing teams, designers, or product teams to align content with broader campaigns, promotions, and product launches.
Content Distribution and Promotion:
Share Content on Multiple Platforms: Ensure content reaches the audience through appropriate channels, including websites, social media, email, and more.
Engage with the Audience: Respond to comments or feedback from readers to foster engagement and community building around the content.
Repurpose Content: Rework content into various formats (e.g., turning a blog post into an infographic or video) to maximize its reach and lifespan.