Communications Professional

Roles and responsibilities

Content Creation: Develop compelling, high-quality content in both Arabic and English for internal and external communications, including press releases, newsletters, social media posts, and presentations.

Event Management: Plan, coordinate, and execute events, including corporate functions, team-building activities, and public relations events.

Brand Consistency: Ensure all communications align with Siemens’ branding guidelines and messaging strategy.

Stakeholder Engagement: Collaborate with internal and external stakeholders to support communications goals and build strong relationships.

Media Relations: Assist in managing relationships with media outlets, including drafting press materials and coordinating interviews.

Digital Communications: Support social media campaigns, website updates, and other digital platforms to enhance Siemens’ online presence.

Visual Storytelling (Bonus): Utilize graphic design, photography, and videography skills to create visually appealing content that resonates with diverse audiences.
1. Strategic Communication Planning:
Developing Communication Strategies: Create comprehensive communication plans that align with the organization’s goals, vision, and target audience. This includes identifying key messages, communication channels, and objectives.
Crisis Communication: Develop and implement crisis communication plans to protect the organization’s reputation during times of negative publicity, public relations issues, or emergencies.
Brand Messaging: Ensure that all communication, whether internal or external, aligns with the company’s brand identity, tone, and values.
2. Internal Communication:
Employee Engagement: Develop internal communication strategies to keep employees informed and motivated. This includes newsletters, intranet content, and announcements that help foster a positive work culture.
Leadership Communication: Work closely with leadership to ensure that their messages are clearly and effectively communicated to the organization. This may include speeches, emails, or company-wide updates.
Organizational Change Communication: Manage communication strategies related to changes in the organization, such as restructuring, new initiatives, or policy changes.
3. External Communication:
Public Relations (PR): Build and maintain relationships with the media, journalists, and other external stakeholders to promote the company’s image and manage press coverage.
Media Relations: Respond to media inquiries, write press releases, and pitch stories to journalists to ensure positive media coverage for the organization.
Community Engagement: Represent the company at events, conferences, and community outreach initiatives to strengthen the organization’s relationship with the public.
Marketing Communication: Collaborate with the marketing team to ensure consistent messaging in advertising, campaigns, social media, and promotional materials.
4. Digital and Social Media Communication:
Social Media Management: Oversee the company’s social media presence, developing content and strategies to engage with audiences on platforms like Facebook, Twitter, LinkedIn, Instagram, etc.
Website Content: Create and manage website content to ensure it’s aligned with the company’s messaging, and maintain the site’s relevance, accuracy, and user experience.
SEO and Analytics: Use search engine optimization (SEO) strategies and data analytics to enhance the visibility and effectiveness of digital content, measuring audience engagement and refining communication strategies.

Desired candidate profile

• Educational Background: Bachelor’s degree in Marketing, Communications, Business Management, or a related field.
• Experience: 3 to 6 years of relevant experience in communications, public relations, and/or event management.
• Languages: Fluency in written and spoken Arabic and English is mandatory.
• Communication Skills: Excellent verbal and written communication abilities, with a talent for tailoring messages to different audiences.
• Organizational Skills: Strong project management skills with the ability to handle multiple tasks and meet deadlines.
• Event Management: Proven experience planning and executing events of various scales.
• Creativity: A keen eye for design and the ability to create engaging content.
• Tech Proficiency: Familiarity with Microsoft Office Suite, social media management tools, and basic knowledge of design software like Adobe Creative Suite is a plus.
• Attention to Detail: Strong focus on accuracy and quality in all work outputs.
• Team Player: Ability to work collaboratively in a fast-paced, dynamic environment.