Marketing Manager

Roles and responsibilities

Support all the JCSA marketing functions and activities in relation to advertising, marketing communication and event strategies to drive awareness and engagement around JCSA brand, products and events – particularly the world’s richest race, The Saudi Cup - to help grow interest and drive commercial revenue growth.

Primary Roles and Responsibilities

• Help implement the marketing strategy positively impact raceday and event attendance at key venues through improved customer acquisition / retention and guest experience while supporting the growth of racing in the region.

• Manage a best-in-class agency roster to ensure excellent service delivery across media buying and campaigns.

• Support revenue stream growth across ticketing, membership, ownership, hospitality, auctions, merchandise and non-raceday business across all JCSA venues and events through insight-led brand, marketing and event activation strategies to position the Club as a market leading racing and lifestyle entertainment proposition in the region.

• Support improved planning processes around Saudi Cup and major seasons to optimise marketing opportunities, enhance guest experience and ensure a stellar domestic and international reputation with all key stakeholders by supporting event delivery excellence.

• Create aspirational and dynamic digitally-led advertising campaigns built on cultural truths to deliver strong ROI through timely, motivating and aspirational campaigns to attract target audiences across appropriate channels for raceday sales, hospitality, membership, auctions and non-racing event. Supply materials to media or agency ensuring deadlines are met.

• Support relationships with broadcast, commercial and marketing partners through creating mutually beneficial opportunities.

• Support consumer segmentation and consumer profiling strategies which measure, identify, present and leverage relevant business insight to support positive change and support implementation of an effective customer relationship management strategy across the business.

• Support a customer-centric approach to deliver a smooth, unfragmented and consistent customer experience across all touchpoints and at all stages of the customer/member journey so as to ensure the highest customer satisfaction levels.

• Provide aspirational, timely and intuitive presentation of events, products and services to support sales growth.

• Support the development of the entertainment themes and activations around racedays including talent recruitment across music, cultural entertainment, fashion and food to create themes which attract new racegoers and improve guest satisfaction.

• Brief digital to team to showcase the best of our racing, lifestyle and cultural proposition while ensuring our commercial partners are effectively integrated into the production.

• Work closely with key agencies across creative, media planning and data insights to deliver great work at good value.

• Support research requirements to provide insights that underpin business decision making across events, hospitality, membership, ownership and sponsorship.

• Support CRM initiatives and instigate data capture strategies to grow database for future marketing efforts.

• Support initiatives that drive leads to grow sales for our non-racing events programme (e.g. weddings).

• Support delivery of raceday and non-raceday events to build audience engagement and growth.

Financial Planning and Controlling

• Manage the development of the annual marketing budgets and support their business needs justifications.

• Ensure teams alignment with set budget guidelines, identify areas of unsatisfactory performance, and recommend performance improvement opportunities.

Desired candidate profile

Bachelor's degree in marketing or any other relevant field.

Required Years of Experience:

Minimum of 7-10 years of experience in a similar role, 2 years of which are in managerial role.
Marketing Strategy Development:
Campaign Planning: Develop and implement comprehensive marketing strategies and campaigns that align with the organization’s goals and target audience.
Market Research: Conduct thorough market research to understand customer needs, market trends, and competitive dynamics. Use this data to identify new opportunities and optimize marketing efforts.
Brand Positioning: Define and manage the company's brand positioning, ensuring consistency across all channels and that the brand message resonates with the target audience.
Target Audience Segmentation: Identify key customer segments and tailor marketing campaigns to suit their needs, preferences, and pain points.
Campaign Management and Execution:
Campaign Oversight: Oversee the development, execution, and optimization of marketing campaigns across various channels, including digital, print, social media, email, and events.
Budget Management: Develop and manage the marketing budget, ensuring that resources are allocated effectively across campaigns and initiatives.
Advertising Management: Plan and execute advertising strategies, including paid media, social media ads, display ads, and search engine marketing (SEM).
Event Planning and Management: Organize and manage events, product launches, and trade shows to build brand awareness and engage with potential customers.
. Team Leadership and Collaboration:
Team Management: Lead, mentor, and manage a team of marketing professionals, including digital marketers, content creators, designers, and analysts. Provide guidance and support to help the team achieve their individual and collective goals.
Cross-Functional Collaboration: Collaborate closely with other departments such as sales, product development, and customer service to ensure alignment in marketing and sales objectives.
Stakeholder Communication: Report marketing performance to senior management, sharing key insights, progress toward goals, and recommendations for future actions.