Marketing Director

Roles and responsibilities

● Define and implement a consistent brand identify across all customer touchpoints and ensure brand is directing, motivating and relevant to all staff.

● Create aspirational and dynamic digitally-led advertising campaigns built on cultural truths to deliver strong ROI on race night sales and our non-raceday B2B proposition

● Support relationships with broadcast, commercial and marketing partners through creating mutually beneficial opportunities.

● Implement organization-wide criteria and principles for consumer segmentation, consumer profiling and market research. Act as customer data champion to measure, identify, present and leverage relevant business insight to support positive change and support implementation of an effective customer relationship management strategy across the business.

● Support a customer-centric approach to deliver a smooth, unfragmented and consistent customer experience across all touchpoints and at all stages of the customer/member journey so as to ensure the highest customer satisfaction levels.

● Oversee a calendar of world-class events including carnival launches, fashion events, racing barrier draws and member events.

● Oversee the entertainment component of a Raceday including talent across music, cultural entertainment, fashion and food to create themes which attract new racegoers and improve guest satisfaction.

● Improve JCSA’s profitability through the development and implementation of customers/members-oriented products and services.

● Ensure that all necessary stakeholders, internal and external, have sufficient awareness about the Commercial Operations

functions’ services, goals and objectives.

Desired candidate profile

● Master’s degree in marketing or any other

relevant field

● Professional Certification is a plus.

Required Years of Experience:

● Minimum of 10 years of experience in a similar role, 4 years of which in a managerial/leadership

role
Strategic Planning and Leadership:
Marketing Strategy Development: Develop and oversee the overall marketing strategy that aligns with the company’s business objectives, ensuring long-term growth and profitability.
Brand Strategy: Define and strengthen the company’s brand, ensuring consistency in messaging across all marketing channels. This includes overseeing the development of brand guidelines and ensuring that brand identity is effectively communicated.
Market Positioning: Analyze market trends and customer insights to determine how the company can best position itself within the market, ensuring it stands out from competitors and resonates with the target audience.
Vision and Direction: Provide vision and direction for the marketing team, ensuring that campaigns and projects align with the company’s goals. Set both short-term and long-term marketing goals.
. Team Management and Collaboration:
Leadership: Lead, motivate, and manage the marketing team, providing support, mentorship, and training opportunities to help them grow professionally and deliver high-quality work.
Cross-Department Collaboration: Work closely with other departments, such as sales, product development, finance, and customer service, to ensure that marketing strategies are aligned with the company’s overall operations and goals.
Performance Management: Set clear performance objectives for the marketing team and conduct regular performance reviews, offering feedback and guidance to help them meet their targets.