Brand Marketing Specialist

Roles and responsibilities

● Lead a small team of suppliers including copywriters and graphic design artworkers to ensure aspirational and consistent brand output across all customer touchpoints to support revenue stream growth across ticketing, membership, hospitality, auctions, merchandise and non-raceday business across all JCSA venues and events.

● Act as conduit between the business and artworkers / copywriters and relevant agencies to ensure robust briefing and production management process to support high quality brand collateral that is produced on-time and on-budget with a clear purpose and audience.

● Coordinate production of all brand output including but not limited to raceday advertising (using toolkit provided by Creative agency), raceday output (venues, POS, IPTV, signage, digital toolkits, racebooks, accreditation, menus and marketing booths), and hospitality, marketing, sales, racing and corporate collateral.

● Brief photographers, source imagery, manage photoshoots, supply copy, proof, and brief creation of artwork.

● Support Events Operations team in creating and implementing great customer activations that aspire to our brand values.

● Manage all environmental venue and wayfinding production for our events to support a guest experience that exceeds expectations.

● Design and / or repurpose advertising campaign design templates for all formats to support major racedays promotion across print, digital and outdoor billboards to ensure consistency and legibility.

● Proof-read jobs (English & Arabic) to produce accurate, high-quality work with a consistent tone-of-voice.

● Communicate with printers regarding specific requirements of the job. Oversee all print jobs including press checks.

● Dispatch material according to artwork specifications via appropriate ad validation services.

● Support implementation of marketing communication plan for the Saudi Cup and its key racing seasons in Riyadh and Taif.

● Ensure brand is directing, motivating and relevant to all staff by helping HR department to build a customer orientated culture through supporting initiatives that give staff the tools to implement JCSA’s brand values.

● Support budget management by monitoring expenditure, reporting on variances and complying with polices on financial management around the production budget. This role make decisions within the parameters set by the Marketing Manager. The role has a degree of independence in building & managing a small team, planning and organising workload, developing required collateral and executing plans.

Desired candidate profile

Bachelor degree preferrable.

Required Experience:

● Minimum of 4 years of experience in a similar role with brand marketing experience on agency or client side.

Experience within sport, entertainment, travel, lifestyle or consumer brands an advantage

● Demonstrate a strong portfolio across concept creation, design and delivery across print and digital design for brands.

● Excellent knowledge of brand design, typography and printing processes and techniques.

● Experience with Adobe CS6 and up including Photoshop, Illustrator, InDesign, Dreamweaver, Flash and Acrobat Professional.
Brand Strategy Development:
Brand Positioning: Develop and refine the brand’s positioning in the market, ensuring that it resonates with target audiences and differentiates the brand from competitors.
Market Research and Insights: Conduct research on industry trends, consumer behavior, competitive landscape, and market opportunities to inform brand strategy. Use data-driven insights to shape marketing decisions.
Brand Vision and Messaging: Create and maintain the brand’s vision, mission, and core messaging, ensuring alignment across all marketing materials and communications.
Campaign Planning: Lead the planning and execution of integrated marketing campaigns that effectively communicate the brand’s values and drive brand awareness, loyalty, and sales.