Client Marketing Director - Central America
Client Marketing Director - Central America
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Job Description
The Marketing Director is responsible for leading marketing objectives strategies and programs for Visa and in direct partnership with Clients to support the achievement of both Visa and Client business and brand objectives in the Caribbean and Central America cluster primarily focused on Central America. This individual will lead a team responsible for all aspects of Marketing plans and programs with Clients including: Financial Institutions who issue Visa credentials Merchant Sellers who receive payments for their goods and services from Visa credentials Fintech partners who enable the growth of the payment ecosystem Government stakeholders and entities who strive to advance economic inclusion. This is a unique role: youll need to be comfortable with all aspects of strategy development and gotomarket execution of marketing programs and plans investment forecasting ROI data and insights analyses creative and media plans combined with excellent persuasion skills executive presence and a strong desire to drive impact with your work in these markets.
Essential Functions
- Develop marketing strategies to tackle opportunities with multiple audiences to develop comarketing programs to drive increased Visa business
- Oversee all aspects of marketing plans including promotions events marketing communications sponsorships/partnerships digital marketing and sales support.
- Identify continuous actionable consumer insights and opportunities via consumer understanding programs and tools trends and data analyses
- Lead sales pitch presentations and develop marketing strategies and plans to support new business deals.
- Build and enhance partnerships across the organization including Sales Product Merchant Solutions Finance and Legal to ensure effective implementation of marketing strategies and plans.
- Reimagine the use of Visas key sponsorships and assets including Events FIFA Partnership NFL Partnership the Olympic Games Partnership Disney partnership and others.
- Define the Social Media marketing strategy bringing your knowledge and creativity to look for innovative ways to capitalize our social digital and mobile channels
- Lead media and creative Agency management including brief Statements of Work and Agency Budget Management
- Work with limited direction usually within a complex and often ambiguous environment to drive rigorous factbased recommendations to Clients other executive functional or regional management while supporting syndication with stakeholders across the organization
- Be innovative and curious always looking for ways to do things better while driving success and sharing it as well as learning from/sharing failures.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 23 set days a week (determined by leadership/site) with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications :
Basic Qualifications:
- 12 or more years of work experience with a Bachelors Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred Qualifications:
- 15 or more years of work experience with a Bachelors Degree or
- 12 or more years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or
- 9 or more years of work experience with a PhD
- Experience in marketing communications media and/or trade marketing in a multinational company and with international brands
- You have proven experience on developing marketing strategies and communications based on business objectives and executing marketing programs delivering measurable business and brand results
- You have experience managing and motivating external advertising promotional and media agency partners.
- You have stellar written and verbal communication skills and can present with impact.
- You have proven experience working with financial indicators to measure business performance including ROI and accurately forecasting sources of cost revenue and risk with an ability to summarize business and financial data in a useful manner for planning and decisionmaking.
- You have advanced planning and organizational skills with an impeccable attention to detail yet you can see and convey the big picture.
- You have stellar analytical and problemsolving skills and can break large problems down into smaller solvable problems and gather the data/input you need to solve them
- You are selfimprovement and learning oriented and you approach problems with an open mind
- You have proven to be an exceptional influencer in your career with a unique ability to drive alignment in your agenda
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
