Senior Marketing Manager

Position Title: Senior Marketing Manager

Location: Dallas TX

Position Type: Full time permanent

Responsibilities

• Create the National Marketing Campaign Calendar across the US market
• Lead New Store Openings & Local Store Marketing strategy own the endtoend LSM process including budgeting and costcontrol marketing calendars campaign briefs workback schedules creative approvals asset trafficking to media channels/stores internal rollout communications and postcampaign reporting and analytics
• Develop marketing briefs media buy briefs channel plans workbacks copy and creative direction across master brand and seasonal campaigns.
• Collaborate with key stakeholders internally (brand leaders GMs Director of Operations Culinary Franchisees) to ensure adequate planning execution and monitoring of marketing activities.
• Foster strong relationships with our restaurant franchisee operators to increase marketing participation and effectiveness at the store level
• Work with stores to assess which local/regional community events partnerships promotional channels they should be a part of and support with marketing tactics.
• Work in partnership with external agencies and partners execute campaigns and projects
• Lead the management and execution of integrated marketing campaigns with crossfunctional marketing teams (i.e. Email Social Website Digital Menus) and agencies to bring brief from concept to final execution.
• Partner with media agency and lead internal teams to plan and execute initiatives to reach the target audience through appropriate channels (social digital email OOH radio in store etc.)
• Create succinct post reports including marketing data (campaign results conversion rates etc.) to optimize future campaigns and strategies.
• Manage the fiscal budget for all national initiatives including quarterly reconciliation to ensure we stay within the budget
• Partner with Sr. Leaders to develop the annual strategic plan and budget.
• Maintain awareness of best practice marketing techniques/tools to achieve relevant & successful campaigns and promotions.

Qualifications

• You have 7 to 10 years of relevant marketing brand or communications experience.
• You are a selfstarter; you thrive on identifying areas of opportunity and make informed recommendations on how to develop and execute these initiatives
• You are a team leader; keeping the team motivated engaged and continually developing them.
• You are a great communicator; articulate and confident in front of an audience including executives peers franchise partners and ops teams.
• You are highly collaborative handson and love meeting new people
• You are data focused; you collect analyze and leverage data to continuously optimize.
• You are a time management pro; organized and able to manage multiple projects with changing timelines.
• You are value driven at your core operating with integrity honesty and trust.
• You love the unknown and can adapt to changes ability to manage multiple priorities.

• Previous restaurant experience is an asset.

Benefits & Perks

• Competitive salary
• RRSP employer contributions
• Medical dental and life insurance benefits
• A personalized career development plan and training opportunities
• Employee and Family Assistance Program (counselling wellness services etc.)

• Travel across USA for new store openings and other brand events
• Work with the great partners: Dallas Stars
• Discounts across our family of brands including MOXIES Dallas Stars and some of the best resorts in the UK & Ireland and our other hospitality locations in Canada Chop Steakhouse & Bar Shark Club Dennys Canada Sandman Hotel The Sutton Place Hotel Revelstoke Mountain Resort Grouse Mountain

Work & Travel

The candidate must live in Dallas; youll work a hybrid schedule at home and at our locations. Travel is required mainly within the US

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