Sr Analytics Manager - Digital marketing Analytics
Sr Analytics Manager - Digital marketing Analytics
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Job Description
Job Title:
Senior Analytics Manager Digital Marketing Analytics
Location:
San Francisco CA (23 days per week inoffice)
About the Role:
We are seeking a highly skilled and experienced Senior Analytics Manager specializing in Digital Marketing Analytics to join our team in the Banking/FinTech industry. This is a critical role requiring a blend of technical expertise industry experience and leadership capabilities. You will lead a team of 5 offshore members and provide actionable insights to enhance digital marketing performance across paid search paid social addressable digital and website analytics.
Key Responsibilities:
- Develop and execute analytics strategies to optimize performance across digital marketing channels including paid search paid social addressable digital and website analytics.
- Collaborate closely with crossfunctional teams including marketing product and engineering to align analytics insights with business goals.
- Build mentor and manage a team of 5 offshore analysts ensuring highquality deliverables and efficiency.
- Provide datadriven recommendations to improve customer acquisition engagement and retention through advanced analytics and reporting.
- Leverage expertise in the Banking/FinTech industry to identify trends opportunities and risks in marketing strategies.
- Design and present key performance dashboards and reports to senior stakeholders.
- Stay updated with the latest analytics tools trends and techniques to drive innovation in the team.
Required Skills and Experience:
- Proven expertise in digital marketing analytics including handson experience with platforms like Google Analytics Adobe Analytics Tableau SQL and related tools.
- Strong knowledge of digital marketing channels such as SEM social media ads programmatic advertising and website analytics.
- Experience in the Banking/FinTech industry analytics is mandatory.
- Previous consulting experience is highly preferred.
- Leadership experience managing teams especially offshore teams is essential.
- Excellent analytical communication and stakeholder management skills.
- Flexibility to work 23 days per week from the San Francisco office.
Preferred Qualifications:
- Advanced degree in Analytics Data Science Marketing or related field.
- Proficiency in Python or R for advanced analytics is a plus.
- Familiarity with machine learning and predictive modeling techniques.
Employment Type
Full Time
