Job Summary:
Enhance the image and increase prescription and recommendation of the brands:
o Visit targeted doctors in the sector and present the brands products and services to
increase prescriptions and develop a global approach to the patient
o Promote the brands added value by emphasizing the technical and scientific
characteristics of the products and services
o Get to know the environment the pathologies the products and the useful communication
techniques for promoting the products and services
o Represent the brand/the Division at every contact opportunity with health professionals
and ensure they are followed up (congresses ongoing medical training..)
Implement the medical visit strategy:
o Respect target coverage visit frequency and product cycles
o Make systematic use of available promotional tools (sales visit aids brochures
publications...)
o Use all available digital and physical communication channels to increase message
frequency and enhance customisation
o Implement communication techniques to adapt to doctors needs and personalise the
approach
o Check on the presence and correct distribution of the products within the
pharmacies/drugstores situated near to the prescribers
o Ensure synergy with commercial teams to increase sellout
Analyse the sector and make proposals for sectorial action plans to improve return on
investment:
o Analyse ones own results and those of the competition
o Implement corrective and improvement action plans
Manage administrative and reporting tasks:
o Organise and optimise visit planning
o Prepare visits and carry out qualitative and quantitative activity reporting
Ensure respect of both internal and external ethical standards regarding relations with health
professionals
Flag up any adverse side effects to cosmetovigilance
Key Success Factors:
Innovator
Strategist
People Developer
Integrator
Entrepreneur
Professional & Technical Competencies:
Medical Detailing Skills:
Targeting and segmentation followup
Builds an interactive and customized dialogue with the physician
Treats objections obtains prescriptions
Creates and updates the physicians file
Scientific knowledge:
Knows skin and hair physiopathologies and the medical environment
Knows our products and competition (formulas and patients benefits)
Develops ones local medical network
Knows regulatory constraints
Entrepreneurship on ones territory:
Analyses key performance indicators on ones territory
Implements and adjusts sectoral action plan
Interacts with the Sales Rep(s) to build synergies
Develops Rx counter training in the point of sales
Collaborative brand & team building:
Develops competitive intelligence
Focuses on brand Must Have projects according to the country strategy
Participates in prospective task forces