Portfolio Lead Fungicide North West Africa
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Salary Not Disclosed
1 Vacancy
Job Description
Role purpose
- Lead assigned product lines: to develop a winning portfolio to maximize market share; ensure effective New Production Introduction (NPI) and Label Extension (LEX); generate new ideas
- Ensure sound technical positioning and effective value pricing: develop brand strategies; effective Product Life Cycle Management (PLCM); PostPatentDefence (PPD) tactics; Label Management
- Contribute to Portfolio development: develop sound midtolong term portfolio outlook of Premium MidTier & Biologicals offers and solutions to fill portfolio gaps in respective product indications
- Effectively work across boundaries
Accountabilities
Lead assigned product lines: building Portfolio in selected Strategic Market Segment (SMS)
- Lead the product lines to maximize market penetration with effective NPI & LEX process while managing the PLCM to maintain a coherent overall positioning
- Develop portfolio content to ensure proper communication internally (e.g. Sales & Field Force) and externally (e.g. Growers Channel Partners) and ensure proper implementation along with Campaign Leads and Communication & Digital Lead
- Provide product intelligence knowledge and provide insights regarding our SMS while being a force of proposition in generating new ideas to address our portfolio gaps
- KPIs: NPI & LEX volume delivered according to Business Cases; satisfaction of Sales & Field Force in the quality of launches; relevance of portfolio content and ability to connect to growers
Ensuring sound technical positioning & effective value pricing
- Develop brand strategies while managing our assets along the Product Life Cycle management (PLCM) and Label Management in terms of crop usages and target segments
- Contribute to Portfolio development as solution builder to address our identified SMS with a clear offer in Premium MidTier & Biologicals offers in the respective product indications; develop a clear product segmentation
- Own and frame the content of Product Marketing to ensure awareness of internal organization (e.g. Sales Team Marketing Organization) and external clients regarding product features (e.g. Distributors Sales Representatives)
- Set Net Price based on value pricing methodology and communicate effectively internally and externally whenever applicable
- KPIs: effective Net Price setting; coherent brand ladder; clear technical positioning along the PLCM
Contributing in shaping the Portfolio Strategy
- Apply longterm view and provide key insights to develop the BA NWA strategy when it comes to Portfolio while considering market trends and growers needs
- Manage & facilitate the entire Asset Meeting process to ensure coordination with key stakeholders and act as BA spokesperson to BU for respective product indications
- Own the yearly Asset Meeting from preparation to implementation (deadlines deliverables resources & timeline) for the related product indications
- KPIs: shortterm portfolio plan addressing market opportunities; longterm portfolio plan incl. gap fillers; enhanced product overview in IPlan
Effectively work across boundaries
- Ensure alignment with Marketing Intelligence (MI) and collaboration to enhance data and drive decisions based on analysis
- Work closely with Campaign Management (CM) to ensure alignment on the communication and promotion of our NPIs & LEX as well as existing products
- Work with Crop Protection Development (CPD) organization while developing the portfolio strategy and execution across the BA
Critical success factors & key challenges
- Sound knowledge of business risk management financial modelling tools & techniques
- Understanding of crop agronomy and products (e.g. active ingredients mixtures strategy postpatent defence strategies)
- Ability to work across boundaries within Marketing Organization with Campaign Leads Market Intelligence Manager and Communication & Digital Lead but also outside with Crop Protection Development (CPD) Team and Sales Team
- Upskill the portfolio skills of the organization
- Motivate marketing organization
- To look for new solutions in marketing agriculture and continually develop knowledge and skills
- Generating new insights to influence strategic thinking
Qualifications :
Critical knowledge
- Bachelors degree in agronomy or business administration (MBA)
- Marketing (concepts marketing mix principles etc.) / Segmentation (concept and application)
- Business strategy development / Financial analysis / Business planning / Product knowledge
- Leadership skills: communicate with impact lead change and hold ambiguity manage for performance collaborate across boundaries build a culture of innovation
- Understanding of competitive environment product management and line management experience / Knowledge of influencers and channel management
Critical experience
- Minimum of 5 years marketing / sales / Technical management experience
- Marketing Portfolio or Sales experience in agrichemical business industry
Critical technical professional and personal capabilities
- Proficient Knowledge of Product Management (e.g. NPI process Range Management Value Pricing Label Management PLCM etc.)
- Understanding of crop agronomy (e.g. crop cycle weed resistance management seed treatment techniques application technologies)
- Exposure to Internal Systems such as AnaPlan (IPlan) Salesforce.com Trinity
- Analytical thinking
- Influential and communication skills & stakeholder management.
Critical leadership capabilities
- Lead internal Lead others
- Determined Execution Growth for all Long view
Additional Information :
- Willingness to travel in the inscope countries
- Good English French and Arabic language skillset required
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
