Email Marketing Executive Hybrid
Email Marketing Executive Hybrid
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Job Description
The Email Marketing Executive will be responsible for the endtoend execution and management of automated email marketing campaigns using Marketo. You will collaborate with crossfunctional teams to build engaging email workflows that nurture leads drive customer retention and align with Fastmarkets overall marketing objectives. The ideal candidate will have a deep understanding of Marketo and email marketing best practices ensuring campaigns are delivered effectively optimised for performance and compliant with data privacy regulations.
PRINCIPLE ACCOUNTABILITIES
- Develop and execute automated email campaigns in Marketo targeting key customer segments throughout the buyers journey including lead nurturing onboarding and retention strategies.
- Create and optimise automated workflows ensuring timely personalised email content delivery to segmented lists based on user behaviour demographics and engagement data.
- Collaborate with content design and product teams to ensure email content templates and messaging are consistent with broader marketing initiatives and Fastmarkets brand guidelines.
- Build manage and maintain segmented contact lists within Marketo creating targeted campaigns that address the specific needs of different audience segments.
- Monitor and analyse email performance metrics including open rates clickthrough rates conversions and deliverability providing actionable insights for continuous improvement.
- Conduct A/B testing on key elements such as subject lines email content and send times to optimise performance and maximise engagement.
- Ensure email templates are responsive and optimised for both desktop and mobile devices adhering to industry best practices.
- Manage email deliverability ensuring list hygiene reducing bounce rates and maintaining compliance with GDPR and other data protection laws.
- Work closely with the sales and customer success teams to ensure seamless lead handover and alignment between marketing automation and sales processes.
- Stay uptodate with email marketing trends new features in Marketo and industry best practices proactively suggesting new approaches to enhance email performance.
KEY INTERFACES
- Marketing
- Sales
- IT
- Data
Qualifications :
We are looking for an individual who is highly motivated driven and have a passion to be part of a fastpaced successful team. Being a strong team player is also important as well as someone who is happy to work flexibly.
- 23 years of experience in email marketing specifically with Marketo focusing on automation segmentation and campaign execution in a B2B environment.
- Strong understanding of email marketing best practices including segmentation automation and personalisation.
- Experience with A/B testing and optimising email campaigns based on performance metrics.
- Proven ability to create and manage complex email automation workflows and multistep campaigns using Marketo.
- Basic understanding of HTML for email template design and troubleshooting.
- Knowledge of GDPR and data privacy regulations ensuring compliance in all email marketing activities.
- Strong analytical skills and experience with email marketing performance reporting and optimisation.
- Ability to manage multiple projects simultaneously and work collaboratively with crossfunctional teams including content creators and designers.
- High attention to detail ensuring accuracy and quality in campaign execution.
- Desirable Skills:
- Experience with lead scoring customer lifecycle management and lead nurturing strategies within Marketo.
- Knowledge of CRM integration with Marketo and how it supports lead management and alignment between marketing and sales.
- Familiarity with personalisation techniques to enhance engagement and conversion rates.
- Understanding of SEO principles as they relate to email marketing and content strategies.
- Experience working with other marketing platforms and tools such as Google Analytics WordPress or Salesforce.
Additional Information :
Our Values
Fastmarkets people come from all different walks of life. Its this mix of brilliant personalities experiences and insights that gives us that warm open and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are there are six things we all have in common and they form our Fastmarkets values.
Created by our own employees to reflect some of the personal traits that Fastmarkets people have our values are key to what makes our culture unique. They reflect who each of us are and theyre embedded in everything we do. Our values are:
- METRICS DRIVEN. We use insights to improve our customers experience and our business performance
- ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
- GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
- INCLUSIVE. We are inclusive and respectful celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
- CUSTOMER CENTRIC. We are customercentric in all that we do
- COLLABORATIVE. We are collaborative able to work across teams and capitalise on the diversity of intellect perspectives and experiences.
Youve read a little about us now its over to you!
If you like what youve read so far and think you can see yourself as a Fastmarkets person its time to fill in your application form. This form is an important part of the selection process: its used to determine whether or not youll be chosen to have an interview and acts as a basis for the questions well ask you on the day.
Its vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why youre great.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
