Digital Marketing Specialist

About the Job

• Planning, implementing and supervise social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns.
• Social Media Management
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Instrument conversion points and optimize user funnels
• Mastering lead generation and sales conversion
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs)
• Analyze web traffic metrics and suggest solutions to boost web presence
• Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency
• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
• Creative content Creation
• Strong analytical skills and data-driven thinking
• Prepare accurate reports on digital marketing campaign’s overall performance.
• Perform ongoing keyword discovery, expansion, and optimization.
• Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Understanding of SEO and web traffic metrics
• Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment
• Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds
• Instrument conversion points and optimizes user funnels
• Work with the creative team to brainstorm new and innovative content strategies and ensure the delivery of the ideas.
• Develop lead generation strategies to effectively incubate, qualify, and convert leads.