Business and Marketing Director
Business and Marketing Director
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Title: Business and Marketing Director
Location: El Salvador
Type: Fulltime
Start Date: Immediate
About the Role:
We are partnering with an innovative client in the FinTech sector who is seeking a Business and Marketing Director to spearhead the launch and growth of an exciting new project. This is a unique opportunity to take a handson role in shaping the marketing strategy leading customer acquisition initiatives and developing a strong brand presence for a rapidly growing fintech company. If you are a strategic resultsoriented marketer with a passion for fintech and a knack for driving business growth we want to hear from you!
Key Responsibilities:
- GotoMarket Strategy
- Develop comprehensive dynamic launch plans that capture the target audience competitive positioning and value propositions.
- Lead the gotomarket strategy to ensure a successful brand launch in the fintech space.
- Marketing Campaigns
- Plan and execute marketing campaigns aimed at customer acquisition and retention.
- Leverage datadriven insights to optimize campaigns across digital social and offline channels ensuring measurable growth and engagement.
- Business Development
- Identify and build strong relationships with strategic partners to drive growth and brand awareness.
- Collaborate with internal teams such as product sales and operations to ensure alignment on business goals and strategies.
- Brand Building
- Elevate the companys brand messaging ensuring consistency and relevance across all communications.
- Increase brand visibility through strategic partnerships events and media opportunities.
- Analytics & Reporting
- Measure key performance metrics (such as customer acquisition cost lifetime value and conversion rates) to guide decisionmaking and strategy refinement.
- Provide regular performance reports and actionable insights to drive continuous improvement.
Required Skills & Experience:
- 510 years of experience in marketing or business development within the FinTech/payment (B2C) sector specifically in Latin America with a proven track record in launching or scaling fintech products.
- Demonstrated success in creating impactful marketing campaigns and building strategic partnerships within the fintech industry.
- A strategic mindset with the ability to blend creative marketing tactics with datadriven decisionmaking.
- Business development experience: Strong ability to form and manage relationships that support the companys growth.
- Familiarity with performance marketing and digital marketing technologies.
- Fluency in English and Spanish (written and spoken) with strong communication skills to engage effectively with stakeholders partners and customers.
Desirable Skills:
- An interest in or knowledge of Distributed Ledger Technologies (DLT).
- Proficiency in Spanish is a key advantage for engaging with Latin American markets.
Why This Opportunity Is Exciting:
- Work with a forwardthinking FinTech company at the forefront of innovation in the industry.
- Lead the marketing efforts for a new and exciting project shaping the companys growth from the ground up.
- Play a pivotal role in building and scaling the brand in a rapidly evolving market.
- Competitive salary and benefits package.
If youre an experienced marketer with a passion for fintech and are ready to drive growth and innovation we encourage you to apply today. This is a fantastic opportunity to make a real impact within an exciting and fastgrowing company!
Employment Type
Full Time
