Marketing Manager

WHAT YOU WILL BE DOING:
The Marketing Manager drives Marketing & Communications strategy for the Swisstel Chicago with the goal of enhancing the image of the hotel ensuring quality media coverage and maximizing revenue. Working closely with the Director of Sales & Marketing and Revenue at the hotel this role builds strategic public relations plans targeted campaigns and social media content to drive consumer awareness and preference while focusing on showcasing and supporting the hotels internal clients (Food and Beverage Spa Special Events Sales etc.) to local regional national and international media and consumers. The position will build partnerships with all related tourism divisions as well as Accor brand teams. This role acts as the spokesperson for the hotel when internal partners are unavailable; provides crisis communications assistance; and ensures all public information is current and displayed correctly including brand and property level web sites. Overall success will be measured by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns as well as yearoveryear growth in all key metrics social media engagement web site statistics and campaign revenues.

Public Relations and Visual Asset Management

• Develops a comprehensive PR plan per quarter including group leisure and local efforts and executes post signoff from the Director of Sales & Marketing
• Develops implements and manages all brand programs and campaigns in coordination with the Swisstel corporate office in Paris and the PME office in Sao Paula; fully communicates all campaigns to the property operations teams; develops tracking and reports on the metrics assessing success
• Communicates with property Revenue team to develop need period calendar creates campaigns for each and analyzes the ROI and areas for improvement:
  • Audience Growth
  • Audience Profile
  • Audience engagement
  • Content reach
  • Leads
  • Response rate & quality
• Maintains a comprehensive list of local regional and national media contacts with additional focus on area influencers/bloggers
• Writes and distributes all press materials (press kits press releases advertorials) for property events promotions and outlets
• Manages the execution of hotel media events and press promotional activities
• Supports pullthrough of impactful PR strategy & activities to drive quality press coverage through media engagement in alignment with communications objectives
• Manages PR and Social Media agencies as needed
• Displays indepth knowledge and understanding of social media platforms their respective participants (Facebook X Instagram YouTube Pinterest etc.) and how each platform can be deployed in different scenarios
• Oversees all aspects of reputation management with objective to convert fans into customers and advocates
• Effectively communicates the brands community leadership and participation in a positive authentic way to attract todays modern hyperconnected buyers
• Evaluates new public relations opportunities and vets PR leads from the area partners
• Verifies the news clippings and other online print and social media mention report is completed on a monthly basis for property distribution
• Oversees the coordination of photography for F&B special events collateral and public relations purposes
• Oversees the development of all printed material to supplement online products
• Manages photo/video legal contracts for marketing and public relations projects
• Manages photo shoots for seasonal or festive promotions in partnership with brand marketing team
• Provides accurate complete and effective communications to visiting journalists
• Works with internal communications team to ensure that property is following all corporate public relations guidelines
• Manages Crisis Communications Plan and participates in yearly roundtable exercises
• Helps develop and oversee the implementation of the hotels budget as it relates to:
  • Media Advertising
  • Agency Fees
  • Public Relations
  • Collateral Material
  • Promotion
  • Photography

Building Successful Relationships

• Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure Activities include calls entertainment FAM trips trade shows etc.
• Develops relationships within community to strengthen and expand media opportunities for coverage
• Assists property in developing promotions for various campaigns

Social Media Content Management

• Assists with development and execution of monthly content calendar including promotion campaigns in F&B weddings spa rooms and conferences through social media channels
• Assists with facilitating social media engagement and developing reports to share with key stakeholders 
• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly

General

• Partners with Director of Marketing to create plans aligned to hotel sales and revenue strategies
• Provides training and public relations leadership and acts as a public relations subject matter expert for GM Sales Leaders and Managers and Revenue Leaders
• Stays abreast of competition and its collateral advertising and marketing efforts while constantly evolving our digital marketing and public relations trends

Qualifications :

YOUR EXPERIENCE AND SKILLS INCLUDE:

• 4year bachelors degree preferred; a minimum of 1year experience in public relations is required with additional experience in sales marketing digital or related professional area preferred; hospitality marketing and public relations or agency experience preferred
• Strong written and verbal communication skills
• Demonstrated ability to manage group billing largescale invoicing and client communication effectively.
• Ability to work efficiently under pressure meet deadlines and manage multiple priorities simultaneously.
• Proficiency in Microsoft Office Suite
• Ability to work independently and as part of a team demonstrating initiative and problemsolving skills.
• Strong organizational abilities and attention to detail.
• Professional appearance and demeanor at all times.
• Solutionoriented approach to resolving issues and ensuring client satisfaction.

Additional Information :

WHAT IS IN IT FOR YOU:

• Position Salary Range: $65000 $75000
• Employee Benefit Card offering discounted rates at Accor worldwide
• Learning & Development programs through our Academies
• Opportunity to develop your talent and grow within our property and across the world!
• Ability to make a difference through our Corporate Social Responsibilities such as Sustainability Diversity Inclusion & Belonging

Heart Artist Heartist
Our Heartist Culture 
At Accor we are all Heartists. Passionate and experts in what we do each and every one of us with our own personality master the fine art of welcoming connecting and serving others. We are passionate about people and attentive to the world it is the Heartist way of being.

Generous attentive and free we ensure that everyone can come as they are and feel like they belong. As one big team we know that only together can we do amazing things! The world is more welcoming when were connected heart to heart. How we do it We care we dare we place people at the heart of everything we do.

We aim at creating exceptional experiences that will turn both guests and employees into raving fans because our own wellbeing in our jobs is just as important as our guest fulfillment. Like all good stories everything is related. We are driven by our shared values. 

Come As You Are
Imagine a workplace with leaders and colleagues who show up real who embrace vulnerability let go of egos and inspire authentic genuine connections. Come as YOU are by adding your voice to 120 cultures and counting. Our culture of inclusion welcomes everyone regardless of race gender background or anything really!

For five years in a row our colleagues have voted Swisstel Chicago a Top Workplace and every day we strive to bring our best selves to work to live up to this tremendous honor. We are looking for individuals who love nothing more than to connect with fellow humans. If you love the idea of building a career and being celebrated in your job for simply being YOU then apply with us today and tell us about yourself! 

Our Community Outreach
Our colleagues are passionate about connecting to the world and to others. We extend this passion to our Chicago community through our partnership with SOS Childrens Villages Illinois a family focused organization that strengthens broken families brings education and provides a safe and positive environment for underprivileged children. What started as a fundraising campaign quickly evolved into a heart campaign giving hope to children who were once lessfortunate and showing them that we are dedicated to providing a brighter future.   

Our Vitality
Made possible by Harry Weeses visionary design Swisstel Chicago boasts forever views of the Chicago skyline Navy Pier and Lake Michigan. Our colleague culture is inspired by Vitality; united by a common goal to deliver heartfelt service build meaningful relationships and lead quality lives. With incomparable event space 662 newly renovated guest rooms and suites a one of a kind penthouse ballroom and flawless food & beverage delivery Swisstel Chicago is the premiere hotel in Chicago for leisure and conference guests.  

About Accor
We are a worldwide Augmented Hospitality leader. We are 300000 experts committed to reinventing hospitality with unique and unrivalled experiences within our addresses. We are Accor. Our promise is caring and impeccable service. We nurture real passion for service and achievement beyond limits. Our mission is to make the impossible possible to realize your dreams. 

Were so much more than hotelswere creating innovative lifestyle experiences whether you live work or play. Blaze your own trail from 50 hotel brands restaurants nightclubs spas coworking spaces and tech startups. 

About Swisstel Hotels & Resorts 
Swisstel Hotels & Resorts got its start in Switzerland a country known for big mountains and equally high standards of living. Its contemporary Swiss style and locally inspired flair attracts business and leisure travelers who enjoy highend hotels but prefer fresh innovation to stale pretension. Conveniently located where travelers want to be Swisstel provides guests with the opportunity to stay in the heart of city centers worldwide where access to business and shopping districts are right around the corner. Swisstel properties can be found in over 30 welllocated properties around the world with many more in development. 
 
As guests of the world every Swisstel upholds Swiss sustainability standards. In fact Swisstel has a mission: to treat guests team members and the environment with equal respect. Swisstel is now part of Accor a worldleading travel & lifestyle group and digital innovator offering unique experiences in more than 4000 hotels resorts and residences around the globe. But no matter how international Swisstel becomes just like the country it was founded in it remains a small hotel at heart.
 

Remote Work :

No

Employment Type :

Fulltime