Marketing Technology Associate
Marketing Technology Associate
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Salary Not Disclosed
1 Vacancy
Job Description
At Peacock we know life is complicated but believe entertainment shouldnt be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100 years of NBCUniversal legacy we know how to entertain. We combine this legacy with an insatiable itch for innovation embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television film sports news and more.
This ambition is a group effort. As challengers at heart our secret weapon is our talented team of big thinkers datadriven drivers of growth and innovation. We start by putting people first embracing empathy and compassion to create a more dynamic more fulfilling workplace and a better more enjoyable product. As a company we embrace the power of transparency and inclusion. We know the best idea can come from anywhere so were committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust teamwork and talent.
The MarTech Associate will join the Growth Marketing team at Peacock supporting the Marketing Technology team. They will directly enable the product management of Peacocks MarTech stack. A successful candidate for this position will have experience writing business requirements grooming the product backlog and identifying & triaging technical issues. They will also be responsible for hands on management of vendors that oversee creation testing and maintenance of UTM tracking codes across all marketing campaigns.
Reporting to a Marketing Technology Product Manager the MarTech Associate is expected to become the goto person for new intake requests and requirements proactively identifying pain points that can be solved through system enhancements assisting with running initiatives from concept through launch across both proprietary platforms and thirdparty vendors and acting as a tier 2 level of support for production issues. To launch innovative and creative solutions to streamline processes workflows and improve automation they will partner with marketing vendors internal business teams and developers.
The ideal candidate for this role will have some experience working with agile teams and will possess strong decisionmaking skills attention to detail ability to lead others and interpersonal skills acting as a liaison between business units (CRM/ email marketing Retention Media Paid Media Acquisition Promo Analytics and Decision Sciences).
Responsibilities:
- Manage small to mediumscale initiatives and assist on largescale projects including coordination with multiple stakeholder and development teams risk identification mitigation issue tracking and resolution.
- An understanding of digital marketing best practices and the channels utilized in a digital marketing campaign.
- Lead agile requirement sessions with vendors and internal teams.
- Monitor and test new features to ensure they align with business requirements prior to production releases.
- Support digital marketing teams (Acquisition Engagement & Retention Partnerships Symphony partners etc) to implement standardized and customized tracking for campaign initiatives
- Design QC protocols to ensure effective campaign launches and enablement of postcampaign analysis.
- Communicate directly with stakeholders of all levels through written and verbal mechanisms.
- Act as second level of support to marketing teams for production issues in MarTech platforms by opening & tracking bugs through JIRA.
Qualifications :
Requirements:
- 1 years of experience as a Product Analyst or Associate Product Manager in an agile environment (or comparable).
- Familiar working in Advertising/Media industry.
- Familiar with Marketing Technology vendors such as mParticle Braze Movable Ink
- Ability to distill large sets of data into actionable stories
- Quick study of new technologies.
- Ability to translate business requirements into clear user stories.
- Ability to collaborate with the Tech and Dev teams to work through issues.
- Ability to roll up detailed information into a format relevant to multiple levels including the Executive Leadership Team.
- Ability to work closely with other impacted groups and gain consensus on integrated features.
- Familiar with Project Management tools such as AirTable Smartsheet or Jira
- Strong writing & critical thinking skills
- Google marketing platform or Adobe Analytics experience is a plus
Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary Range: $100000 $130000
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to .
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
