Digital Marketing Manager
Digital Marketing Manager
Posted on :
10-01-2025
Employer Active
1 Vacancy
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Job Description
- Manage the hotels social media presence across the approved platforms. Create engaging content followers acquisition response to feedback and paid marketing activities that are align with business goals enhancing the property visibility driving traffic to the website and assisting the business conversion.
- Manage influencer collaborations and relationships by identifying the right profiles that align with the target audience. Coordinate these collaborations effectively and amplify the content to maximize property exposure and referral traffic to the websites. Oversee the hotels Google Business Profiles and similar listings maintain the uptodate and accurate content while optimizing all the available features of each listing.
- Manage the propertys business listings on thirdparty websites including setup updates of information and tracking lead generation.
- Create maintain and implement digital marketing content and editorial articles as needed to support the SEO strategy.
- Assist the Director of Marketing Communication with the hotel websites management (including all images tools and content) to ensure it is up to date and presents correctly.
- Assist the Director of Marketing Communications (MARCOM) in planning and managing the budget for all digital marketing activities.
- Possess a strong understanding of Accors Digital and ECommerce systems including web analytics ECRM and backend operations.
- Review analytical data to support digital marketing strategies and assess the performance of digital marketing initiatives on both websites and social media platforms.
- Stay informed about emerging technologies conduct market surveys and competitor analysis to gather relevant information and make recommendations that enhances property exposure boosts business conversion and improves customer experience.
Qualifications :
- Bachelors degree in marketing communication or related field
- 3 years experience in the hotel marketing; 2 years of digital marketing experience
- Solid understanding of social media ecommerce SEO and Display Marketing
- Creativity and knowledge of media editing software (photo and shortvideo)
- Working knowledge of Wordpress CMS and content management platforms
- Demonstrated ability to development and execute digital marketing and communications strategies.
- Excellent written and verbal communication skills in English and Thai
- Familiarity with analytical tools such as Google Analytics Meta Business Suites and Webmaster Tools
- An openminded proactive and team player.
Additional Information :
- Employee benefit card offering discounted rates at Accor hotels worldwide.
- Develop your talent through Accors learning programs.
- Opportunity to grow within your property and across the world!
- Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental Social and Governance (ESG) activities.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
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