Marketing Manager III Oncology
Marketing Manager III Oncology
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Salary Not Disclosed
1 Vacancy
Job Description
The Marketing Manager Consumer reports to the Director Consumer Marketing Elahere Franchise E. This person will assist with the creation of nonpersonal promotional materials and execution of nonpersonal media strategy and help develop consumer marketing materials. The Marketing Manager will have a critical role developing materials and programs for the brand in partnership with multiple crossfunctional stakeholders serving as the source of brand knowledge and delivery excellence. This individual will be a strategic partner to our digital lab and media partners to establish highly effective materials and communications to patients and their caregivers. As a member of the Elahere Marketing Team this person must demonstrate strong competency in communication strategic thinking and analytical skills to successfully execute against the brands strategic plans. Strong collaboration with the sales team public affairs team and advocacy team is essential in this role.
Key Job Responsibilities
- Develop consumer marketing materials that pull through the brand strategy including digital and nonpersonal assets
- Strategic lead for the nonpersonal and consumer media strategy helping to identify new opportunities to reach more patients efficiently and effectively
- Partner with medical legal and regulatory teams to review and approve promotional materials
- Partner with MABI to gain insights and deep understanding of our patients
- Support and participate in business and marketing plans development
- Bring innovative opportunities to differentiate brand and educate patients
- Collaborate and communicate with multiple agencies and external vendors to plan for prioritize and execute brand tactics
- Operate in compliance with all AbbVie internal policies (ethics environmental health and safety financial human resources and general business policies) and applicable external regulatory requirements
Qualifications :
This role can be hired as a Grade 18 or 19; candidate experience will determine grade
- BA/BS required; MBA preferred
- Minimum 3 years of pharmaceutical industry or related experience required
- At least 2 years of consumer marketing experience with a track record of tactic delivery and evidence of marketing competencies including a strong background in media
- Track record of effective execution and pull through cross functional leadership and positive results
- Strong communication skills both oral and written with the ability to make effective presentations to internal and external customers sales teams and senior management
- Ability to work across multiple stakeholders
- Strong creative and conceptual thinking skills
- Strong interpersonal skills
- Financial/budgetary experience
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.
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Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
