- To proactively manage a strong online presence of the property based website on all major search engines.
- To work with the proactive and reactive sales cells of the hotel to increase enquiries and manage peaks and troughs in the market via online marketing
- To protect the hotels brand standards in all online presence and to follow the hotel web policies
- Ensure hotel images and descriptions are updated regularly and represent the brand accordingly
- Manage all emarketing databases
- Explore all online marketing and affiliate opportunities for all hotel segments
- Do website designs effectively ensuring at all times that the website is effectively optimized and content is correct.
- Conduct website audits and research online market intelligence
- Manage email marketing campaigns and direct promotional activity to customers online
- Web links with associated events or activities occurring in the regions
- To facilitate emarketing and direct marketing initiatives through Social Media.
- Gather and analyse intelligence on markets threats and opportunities.
- Manage various etools. For example: eCRM (Customer Relationship Management) websites CMSs (Content Management System) Social Media Management Platform etc.
- Effectively use the results of Guest Surveys and other guest questionnaires to improve product and service delivery.
- To optimize paid owned and earned media.
Qualifications :
- Digital Marketing savvy.
- Good communication skills.
- Good English language skills.
- Comfortable working with photoediting software.
- Familiarity with Google Analytics or other web analytics tools and metrics.
Additional Information :
English : Intermediate both speaking and writing
Excellent knowledge of MS Office especially PowerPoint
Familiarity with social media and marketing analytics
Excellent communication and people skills
Creativity and commercial awareness
Remote Work :
No
Employment Type :
Fulltime