Associate Director International Marketing Commercial Operations Immunology Gastro

This position supports the development and execution of the marketing strategies and tactics through MultiChannel Marketing (MCM) at the Global Areas and CountryAffiliate level across all Crohns disease (CD) brands.  Collaborates and engages with a cross functional team which includes (but not limited to): customer excellence market access medical affairs regulatory legal health economics public affairs medical and regulatory review patient relations business insights OEC and global learning.

Key Responsibilities Include:

• Develop MultiChannel Marketing strategy for CD brands
• Ensure channel capabilities are available and ready to implement at Area and Affiliate levels
• Support implementation of ACE
• Generating marketing insights that inform strategic and tactical plans
• Identify commercial opportunities that advance efforts towards the brand objectives and goals
• Creating and driving multistakeholder initiatives within the overall brand strategy as well as leading communication strategy
• Developing marketing tools/resources to optimize impact and advancing them efficiently through the formal approval process
• Lead marketing activities like segmentation/targeting/positioning promotional materials/tactics advertising promotion within assigned budget.
• Support affiliates in the context of HCP promotion through innovative and impactful strategies & tactics
• Managing budgets and maximizing resources
• Contribute to AbbVies leadership position in Gastroenterology
• Project management & working with vendors and other agencies to lead creative and communication strategy
• Collaborate with Marketing Director(s) and business leaders to build manage and execute marketing plans to achieve business objectives and goals
• Contribute within area of responsibility to business and marketing plans process.
• Partner with crossfunctional teams and build external partnerships.
• Influence business leaders and effectively collaborate crossfunctionally to deliver business results.

Key Stakeholders: 

• Gastroenterology  GBTLs Global Brand Marketeers 
• Customer Excellence MCM team Learning team 
• Global Public Affairs Global Medical Affairs Global HEOR 
• BTS Digital team MABI 
• Areas Leads 
• Prioritized Affiliates Business Unit Managers and local Brand Teams 

Qualifications :

• Bachelors Degree required.
• 710 years of experience.
• Proven marketing experience with increased proficiency in all marketing skills.
• Previous cross franchise/cross channel marketing experience preferred.
• Digital communication experience. 
• Ideally Area and/or several Affiliates exposure. 
• Strategic thinker and organizational skills able to define wellstructured execution plans.
• Planning organizing and managing multiple projects. 
• Strong implementation skills and experience. 
• Networking skills and effective communication that builds effective working relationships with a broad range of internal crossfunctional stakeholders.  
• Good communication skills and the ability to inspire teams utilizing effective written and oral communication.
• Knowledge of digital and CRM tools.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our shortterm incentive programs. 
• This job is eligible to participate in our longterm incentive programs

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion.  It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.

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