Marketing Effectiveness Lead
Marketing Effectiveness Lead
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Job Description
Reports to: Director Media & Consumer Marketing (M&CM)
About the Role: The Marketing Effectiveness Lead will be responsible for building and implementing a robust datadriven marketing measurement framework. A Modern Marketing Measurement Toolkit where each tool shows up with a different cadence of delivery. Identify consistent and scalable measurement capabilities that allow for planning and reporting outcomes. This role will be instrumental in driving datadriven decisionmaking optimizing marketing performance and maximizing ROI.
Key Responsibilities:
Measurement Framework:
Develop and implement a comprehensive marketing measurement framework including KPIs metrics and attribution models.
Oversee the implementation of advanced analytics tools and techniques to measure marketing performance.
Establish a robust data governance framework to ensure data quality and accessibility.
Data Analysis and Insights:
Analyse marketing performance data to identify trends opportunities and areas for improvement.
Develop insightful reports and dashboards to track key metrics and monitor campaign performance.
Testing and Experimentation: CoDesign A/B testing roadmapsto optimize marketing campaigns. Analyse test results to identify winning strategies and make datadriven decisions.
CrossFunctional Collaboration:
Work closely with marketing and finance teams to provide actionable insights that answer business objectives.
Collaborate with external partners and vendors to leverage their expertise and technology.
Team Leadership:
Mentor and guide the marketing team on datadriven decision making and best practices.
Foster a datadriven culture within the organization.
Qualifications :
Experience in a senior Data Science Data Strategy or Technology Solutions role and leading projects.
Strong analytical skills deep understanding of marketing metrics and analytics
Proven Experience in data strategy & measurement framework capabilities
Strong understanding of hypothesis testing and measurement methodologies such as frequentist and bayesian approaches or a strong statistical knowledge and data analysis skills
Experience with marketing attribution models (e.g. multitouch attribution GEO testing & MMM).
Experience with advanced analytics tools and techniques such as Google Analytics Adobe Analytics and SQL.
Proficiency in data visualization tools (e.g. Looker Tableau Power BI).
Excellent communication and presentation skills: ability to command a room and captivate through dataled storytelling.
Ability to work effectively with crossfunctional teams.
Additional Information :
BeneFITS
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance which you can choose to take as extra cash or use towards other benefits
Why take our word for it Search #InsideASOS on our socials to see what life at ASOS is like.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
