Associate Director US HCP Marketing

The Associate Director US HCP Marketing is responsible for providing commercial support and direction for HCP and patient brand marketing strategy and tactics execution. This is a critical role with impact and visibility across departments and that works intimately with key stakeholders within the organization. Currently this role will report to the Senior Director HCP Marketing and will support both HCP and patient customers. In the future we plan to bring on at least one additional marketer so the role may eventually split between HCP and patient responsibilities.

The ideal candidate will have a strong background in HCP Marketing be comfortable with remote work and possess the ability to work efficiently within East Coast time zone hours.

Key responsibilities

Including but not limited to:

• Support implementation of the commercial marketing plan focusing on key HCP and patient segments
• Demonstrate and implement effective project management to ensure deliverables are on time on budget and support business objectives
• Assist in planning and executing marketing campaigns including digital print and eventbased initiatives to drive awareness of the new medicine.
• Coordinate the creation of marketing materials such as brochures presentations email campaigns and website content ensuring alignment with brand messaging and compliance standards.
• Conduct/support research on competitors market trends and target audiences to provide actionable insights for strategic decisionmaking.
• Monitor and analyze campaign performance metrics to optimize marketing strategies and report results to stakeholders.
• Ensure all marketing activities and materials comply with pharmaceutical industry regulations and compliance policies.
• Manage budget including but not limited to health care provider and consumer initiatives ensuring optimal allocation of resources and adherence to financial targets
• Manage external vendors to ensure consistency of strategies messages and tactics that are on time and within budget
• Collaborate closely with crossfunctional colleagues: sales sales training medical affairs regulatory compliance market access patient services customer experience advocacy and promotional review committee
• Support the strategy and execution of national & regional congresses
  • Booth design development and logistics
  • Coordination and communication with field and Commercial Operations teams
• Support development and execution of national and regional advisory boards in collaboration with TLLs and patient advocacy
• Partner with patient advocacy to support community organizations and events
• Contribute to development of annual plan strategy and tactics
• Represent marketing in the medical legal regulatory promotional reviews proactively engaging reviewers outside of meetings as needed
• Oversees KOL/Patient/vendor contracting process for the marketing team assembly of monthly accruals and HCP contracting
• Lead the planning and execution of internal sales meetings
• Support field selling efforts including print inventory management and fulfillment and field congress support
• Measure and assess impact and performance of marketing tactics against goals; in collaboration with HCP and patient marketing leads adjust plans accordingly

Qualifications :

• BA/BS required; MBA preferred
• 25 years of experience in HCP marketing/sales preferably in the healthcare pharmaceutical industry
• Familiarity with pharmaceutical marketing regulations (e.g. FDA guidelines)
• Detailoriented with excellent organizational skills and the ability to manage multiple projects simultaneously
• Ability to partner well with crossfunctional partners to deliver business needs
• Committed to exemplifying Sobis core values: Care Ambition Urgency Ownership Partnership
• Microsoft Excel Word and PowerPoint skills and mastery in creating exceptional presentations
• Experience in using Veeva Vault
• Must have strong planning project management and organization skills
• Experience in managing complex projects through Medical Legal and Regulatory approval process
• Ability to exercise strong judgement and live up to high ethical and compliance standards
• Strong selfstarter able to prioritize workload coordinate crossfunctional support and lead others to meet multiple priorities simultaneously in a fastpaced crossfunctional environment
• Excellent (written and verbal) communication and interpersonal skills
• Travels as needed: 1020%

Additional Information :

All Sobi employees need to demonstrate behaviors in line with Sobis core values: Care Ambition Urgency Ownership and Partnership. Are you ready to be on the Sobi team Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us

We are a global company with over 1700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our daytoday wins and a Board with a stellar track record were ready to take on the worlds diseases ailments and adversity. Our people believe they have the power to make a positive impact in others lives because thats exactly what we do here. If youre seeking a career that taps into your talents in a way that makes the world a better healthier place we just may have a job for you.

We know our employees are our most valuable asset and our culture conveys that. We offer a competitive benefits package to support the health and happiness of our staff.

Sobi Culture

At Sobi we refuse to accept the status quo. This is because we have witnessed firsthand the challenges facing those affected by rare diseases and have used this knowledge to shape our business to find new ways of helping them.

As a specialized biopharmaceutical company we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into groundbreaking treatments we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one but we know we cant change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients partners and stakeholders across the entire value chain. Together we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.

An Equal Opportunity Employer

Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex (including pregnancy) age physical mental or sensory disability HIV Status sexual orientation gender identity protected veterans and/or expression marital civil union or domestic partnership status past or present military service family medical history or genetic information family or parental status or any other status or protected groups by the laws or regulations in the locations where we operate.

Sobi is an affirmative action and equal opportunity employer. Disabled/Veterans. If you are a qualified individual with a disability or a disabled veteran you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to

COVID19 Policy

For the safety of our employees and all individuals with whom we interact professionally Sobi North America requires all new hires in the U.S. to be fully vaccinated for COVID19 with proof of vaccination status. We will consider requests for reasonable medical or religious accommodations as well as any statespecific exemptions as required by applicable law.