Trade Marketing Manager
Trade Marketing Manager
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Job Description
Trade Marketing Knowledge and Capability
- Develop trade marketing strategies leveraging trade and marketing expertise to propose impactful tradeled activities.
- Support trade proposals with commercial rationale ensuring alignment with brand guidelines and image.
- Create and manage communication channels to ensure timely execution of Red Bull initiatives at internal trade and shopper levels.
Alignment and Coordination of Sales and Marketing Activities
- Educate and align the brand team to execute instore activities based on the country marketing plan translating it into a sales strategy.
- Facilitate proactive idea exchange between Marketing and Sales challenging traditional approaches.
- Build an internal network across Communications Brand Sales Logistics Procurement Finance and Customer Insight teams.
- Act as the key advisor to the sales team guiding accountrelated strategies.
- Define the Perfect Store by channel using international marketing models.
- Support alignment of trade marketing activities across customers and channels.
POS Tools Implementation and Development/Adaptation
- Ensure effective use of the global POS toolkit adhering to brand guidelines and maintaining creativity.
- Develop national POS only when international material is unsuitable with clear commercial benefits.
- Create longterm sales driver strategies across channels engaging Key Account Field Sales and Distribution teams.
Business & Shopper Insights Development
- Implement processes to enhance sales performance and directly manage data platforms for analysis and insights.
- Identify opportunities quantify them and provide solutions for challenges or growth.
- Conduct sales development analysis (by customer channel and distribution point).
- Monitor customer performance and share insights across OffPremise teams.
- Develop channelspecific strategies and promotional tactics using qualitative and quantitative data.
- Create and manage a promotional playbook evaluating and refining strategies monthly.
Category Management
- Lead Category Management projects with top customers to grow the Energy Drink category.
- Build relationships with customer managers and collaborate on improving category performance in stores.
- Use data and shopper insights to design tailored action plans for category growth.
- Support Key Account Managers in implementing initiatives for nontop customers.
Single Point of Contact for International Reporting
- Manage international data requests and tool implementations with LATAM and HQ teams.
- Update the International Dashboard monthly with market and execution data.
- Oversee local store audits and drive Perfect Store execution.
- Implement global tools for instore materials planograms and promotion evaluations.
Qualifications :
8 years experience in FMCG sector ideally as Business Insights Manager Category Manager POS Manager or Key Account Manager.
Leadership motivation and team skills.
Presentation skills in order to communicate strategy and insights to customers and the Off Premise team.
Clear understanding of markets sales and distribution competitor activity consumer and shopper behaviour category management and business insights in the FMCG context.
Strong analytical ability and commercial acumen to understand financial statements and market trends.
Strategic thinking able to lead the sales strategy.
CATMAN knowledge in Modern Trade Channel.
Pricing and Promotional evaluation experience
EDV (Word Excel Power Point etc.)
English language is a must.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
