Data Analyst - Marketing Analytics
Data Analyst - Marketing Analytics
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Job Description
This position will be responsible for gathering structuring and analyzing data to derive compelling insights that drive the optimization of our marketing initiatives. This includes the design and management of data collection and analytics solutions analysis of the performance of marketing initiatives and their effect on engagement conversion and retention working with EP and Brand teams Marketing teams and Business Hubs.
Responsibilities:
Help stakeholders make datadriven decisions.
- Translate the business questions and challenges from the stakeholders into Analytics projects.
- Deliver a crosschannel brand level view of performance insights and recommendations.
- Convey the findings on campaign performance and drive optimization decisions with the stakeholders.
- Provide data analysis and reporting to identify trends and opportunities across channels audience segments and player segments.
- Set marketing targets based on financial ambition and industry benchmarks.
Work with marketing teams to ensure marketing efforts are effective and drive incremental engagement and conversion.
- Perform measurements and develop testing strategies.
- Develop A/B and multivariate testing strategies.
- Use predictive analytics to analyze data from viewership website interactions media campaigns CRM and social platforms.
- Develop robust analytic processes to frame campaign expectations inform decisionmaking and recommend marketing strategies.
Develop data science models and use statistical analysis to answer business questions from both brands and marketing service teams.
- Partner closely with Brand and Marketing teams to define measurement plans generate insights and deliver data driven POVs.
- Synthesize data from various sources to deliver actionable insights and codify learnings as best practices. Provide marketing data insight generation. Create narratives and actionable insights from complex data.
- Define and implement strategies for measuring and optimizing the impact of marketing activities on sales and user engagement.
Create guide and distribute data and insights via regular and adhoc reporting utilizing analytics tools (SQL Tableau Excel PowerPoint Jupyter Hub Dagster).
Qualifications :
- Proven analytical skills; ability to analyze raw data draw conclusions and develop actionable recommendations.
- Strong quantitative skills and experience utilizing scientific analytic methods qualitative methods and quantitative analysis techniques as well as predictive modeling.
- Demonstrated success presenting complex qualitative and quantitative research data in a clear and compelling manner that inspires action.
- Excellent organizational and communication skills resourcefulness and ability to selfdirect
- Indepth knowledge of SQL and Excel.
- Experience in generating insights from customer level data and aggregated data sources.
- Experience in programming Jupyter Python R or comparable statistical modeling tools is a plus.
- Programming experience and knowledge of Tableau.
- Multichannel attribution analyses A/B testing experience preferred.
- Working knowledge of digital marketing preferred.
- Gaming experience preferred.
Additional Information :
Recruitment process
30 minutes : phone call with a Recruiter
60 minutes : visio interview with the manager of the role and a Recruiter
60 minutes : A takehome case study to complete
60 minutes : visio interview with a Senior Manager and the Senior Director of Marketing Analytics
Ubisofts perks
Profit Sharing yearly company saving plan. 25 paid time off 12 additional paid days off. 50% of your transportation pass is paid by the company lunch vouchers (9/day) healthcare for you and your family and lots of Ubisoft additional perks.
Maternity leaves of 20 weeks paternity/coparental leaves of 7 weeks.
Our office is located in Saint Mand (Metro line 1 Saint Mand station). Gym available in the building. Ability to work with a hybrid work arrangement according to the Ubisoft Work From Home policy.
Additional Information
Ubisoft offers the same job opportunities to all without any distinction of gender ethnicity religion sexual orientation social status disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers community.
The job reports to the Global Publishing.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
