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Lead regional marketing strategy and execution for target accounts in assigned geography. Align External Expert (EE) interactions with Psychiatry strategic imperatives. Ensure optimization of brand P&L through effective resource prioritization.
Key responsibilities:
Develop implement and maintain accountability for interactions and feedback with key EEs. Must be able to interact effectively with national and regional EEs and be able to confidently represent AbbVies interests while searching for solutions that ultimately improve patient care. Must identify emerging EEs both physicians and midlevels to expand the AbbVie footprint in the Psychiatry space.
Responsible for specific geographical areas of the country understanding market drivers competitive landscape and provider dynamics. Translate local area business needs into local strategies while informing national marketing plan. Work to develop strategic and tactical plans individualized for EEs and ensures consistent tactical execution throughout the year to drive key business initiatives as measured by key performance indicators.
Work effectively with professional and patient societies as well as develop new relationships with local/regional advocacy organizations.
Manage speaker programs meetings and medical education projects for assigned geography within assigned budget. Continually evaluate and apply knowledge of the effectiveness and efficiency of key tactics. Effectively manage projects to deliver highquality work in a timely fashion (meet deadlines). Ensure that regulatory and compliance guidelines are followed.
Maintain a working knowledge of industry information sources (MD/Channel level data audits/secondary data and primary research). Use appropriate data sources to evaluate effectiveness of promotional tactics and develop business strategy.
Qualifications :
Qualifications
Key Stakeholders
External: Specialty Physicians in Therapeutic brand area pharmacists nurses others depending on brand plan.
Internal: Infield team members Sales Management (i.e. DSM) Marketing Management Training Customer Excellence & Brand Plan stakeholders.
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.
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Remote Work :
Yes
Employment Type :
Fulltime
Remote