Audience Marketing Coordinator - Hybrid NYC or Chicago
Audience Marketing Coordinator - Hybrid NYC or Chicago
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1 Vacancy
Job Description
Informa Connect is looking for an energetic and performanceorientated Audience Marketing Coordinator to drive audience retention and growth for our foodservice portfolio. If you are entrepreneurial datafocused and able to work across different marketing channels to increase awareness and engagement this is the job for you.
The Audience Marketing Coordinator in alignment with our Marketing team leads will be responsible for deploying multichannel audience marketing campaigns to increase awareness engagement and retention for the foodservice media brands and subscriptions.
Job Description
The Audience Marketing Coordinator will be responsible for the execution of marketing programs that drive audience acquisition engagement and retention for our foodservice media brands.
The ideal candidate will be organized and datadriven with a strong track record of using content marketing tools and analytics to drive audience leads and engagement. This position reports into the portfolios Audience Marketing Director and requires use of our marketing tech stack to execute various crosschannel marketing campaigns.
Primary responsibilities:
- General administrative audience data and marketing support of the foodservice media portfolio
- Manage digital audience database updates to maintain email list health and compliance with privacy regulations
- Content Marketing: using relevant engaging content to attract and nurture audience through the subscription journey including acquiring new subscribers and nurturing our existing database
- Partner with Marketers to copywrite and execute on a wide range of digital and email campaigns to drive awareness interest and engagement (including creation of email campaigns landing pages and reporting on results)
- Within email/marketing automation system create and deploy emails landing pages and forms; construction and maintenance of automated campaigns and programs (e.g. nurture email series reengagement subscription updates sweepstakes requalification emails digital editions)
- Build and activate audience segments within the marketing automation and customer data platforms
- Liase with agency partners to execute thirdparty marketing campaigns via social display and SEM as part of overall audience acquisition strategy
- Create update and maintain campaign reporting documents and identify key learnings
- Learning and communicating email marketing best practices with other teams
- Leveraging data and analytics tools to report on audience growth and performance
- Collaborating with the overall team to offer suggestions and expertise in new audience strategies
Qualifications :
- Minimum of 12 years experience in marketing or audience development ideally within an B2B media/digital landscape
- A cando attitude with a desire to extend existing skills and be a problem solver
- An aptitude for learning new software and technologies
- Demonstrable experience in marketing campaign execution and meeting deadlines
- Exemplary organizational and prioritization skills Project oriented with an attention to detail
- Excellent collaboration and communication skills; written verbal presentation.
- Proficient in Microsoft Office Suite especially Excel
Additional Information :
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and we support a range of working patterns
- Great community: a welcoming culture with inperson and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
- Compensation for this position is between $60000 $65000
- This Job advertisement will expire on 01/21/25
We know that sometimes the perfect candidate doesnt exist and that people can be put off applying for a job if they dont fit all the requirements. If youre excited about working for us and have most of the skills or experience were looking for please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive inclusive environments where our colleagues can succeed. As such Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race color ancestry national origin religion or religious creed mental or physical disability medical condition genetic information sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression age marital status military or veteran status citizenship or other protected characteristics under federal state or local law.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
