Senior Director B2B Digital Marketing
Senior Director B2B Digital Marketing
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Job Description
Senior Director B2B Digital Marketing Location: Based in London Milan or Madrid
We are looking for an experienced and dynamic Senior Director B2B Digital Marketing to lead our B2B marketing strategy across managed and nonmanaged clients. This is a key role to drive growth from our Corporate MICE Leisure and Sports clients transitioning to a fully digital ecosystem through datadriven marketing initiatives automation and personalized content.
What will you do
- Design and implement the B2B marketing strategy targeting key clients.
- Define and monitor B2B marketing KPIs (Revenue Activity ROI CTR CPC etc.) to measure success and guide strategic decisions.
- Lead and manage a multicultural team overseeing career development coaching resource allocation and recruitment.
- Manage digital marketing channels including CRM email campaigns social media and ENAmanaged websites (MAM) to attract and engage B2B clients.
- Enable the Sales Teams by providing tailored marketing materials support for client pitches presentations and collaterals ensuring alignment between marketing efforts and sales targets.
- Plan and allocate the marketing budget effectively to ensure maximum ROI.
Qualifications :
Our ideal profile would be:
- Minimum 10 years of marketing experience with a strong focus on B2B digital marketing.
- At least 5 years of team management experience within a large organization.
- Proficiency in digital tools and platforms (Salesforce Adobe Canva CRM and marketing automation tools).
- Bachelors degree in Marketing Business Administration or related field. A Masters or Executive Certification in Digital Marketing/B2B Marketing is a plus.
- Experience in the hospitality or travel industry (3 years preferred).
- Strategic thinker with expertise in data analysis project leadership and innovation.
- Language skills: Proficiency in English and French; German is a plus.
Additional Information :
Whats in there for you
Unique opportunity to develop your career with worldwide Augmented Hospitality leaders.
Package of benefits and perks of working for Accor including discounts for hotels worldwide annual bonus based on your own performances and much more!
Work in a multinational team.
Hybrid way of working (3 days in the office 2 days at home).
Talent development opportunities.
Corporate Social Responsibility activities.
If this role speaks to your ambitions take the next step in your journey and apply today! #WeAreHeartists
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
