Senior Marketing Manager Remote USA

Reporting to the Global Marketing Director Demand Generation who is based in Melbourne Australia the Sr. Marketing Manager AMER will play a critical role in shaping and executing Ignitions local marketing strategy for the US. This is a handson highly collaborative role that involves planning and delivering localized marketing initiatives to drive highquality engaged leads and qualified opportunities for the sales team as well as fuel new trials to our product.

As part of the demand generation team this role focuses on localizing global marketing campaigns optimizing regional marketing efforts and coordinating closely with the sales team to ensure alignment and success in our US market.

Key Responsibilities

• Local Marketing Strategy: Formulate and execute localized marketing plans for the US market aligning closely with the global demand generation strategy.

• Campaign Localization: Work with the global marketing team to localize digital campaigns messaging and copy across multiple channels ensuring relevance to the US market.

• Webinars and Events: Plan and run local webinars ontheground events and other engagement activities to generate qualified leads and trials.

• Collaboration with Sales & Revenue Operations: Partner with SDRs AEs and RevOps to ensure alignment between marketing and sales focusing on driving qualified opportunities and highintent leads.

• Content Creation: Develop localized marketing collateral ensuring that messaging resonates with the US audience. Craft compelling copy for campaigns email marketing and events.

• Marketing Automation & Lead Nurturing: Utilize HubSpot and other marketing automation systems to optimize lead nurturing and qualification.

• A/B Testing & Experimentation: Lead A/B tests and other experiments to optimize marketing effectiveness.

• Vertical Targeting: Experiment across multiple verticals to expand market reach testing new tactics and partnerships with trade media and influencers.

• Sales Enablement: Equip the sales team with localized messaging and playbooks to support lead conversion.

• PLG Motion: Support and optimize productled growth initiatives in the US market by localizing trial communications and marketing touchpoints.

KPIs

• AMER Trial & PQL volume

• AMER Pipeline generation

Qualifications :

• Minimum 5 years of experience in a marketing management role preferably in a B2B SaaS environment. PLG and salesled experience is highly desirable. Thrives in fast paced environments with a bias for action. 

• Experience working in a high volume SMB sales environment / marketing to SMBs

• Proven experience managing multichannel campaigns and collaborating with marketing team to execute campaigns across multiple channels

• Handson experience with HubSpot or other marketing automation systems.

• Proven track record in productled growth (PLG) marketing strategies.

• Experience working closely with sales teams (SDRs and AEs) and aligning marketing strategies to drive pipeline growth.

• Strong copywriting and communication skills with experience localizing content for the US market.

• Experience with running webinars events and digital marketing campaigns in a fastpaced environment.

• Agile and datadriven mindset with experience running A/B experiments and optimizing campaigns based on performance.

• Experience working within a global marketing team managing regional nuances while adhering to global strategy.

Additional Information :

Why join us:

Join our global SaaS scaleup company where we foster a collaborative open and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Heres what we offer:

• Employee stock options from day one
• 401k program with employer matching
• 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones
• Additional paid day off to celebrate your birthday along with volunteering leave
• Health dental and vision benefits 
• Annual education allowance reimbursement to support your professional development
• Employee recognition program
• Quarterly wellness allowance to invest in your personal wellness
• Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
• Flexible working arrangements supported by WFH reimbursement and technology allowance to ensure your safety while working from home
• Personal tax return assistance (since were in the accounting business!)
• Paid parental leave

As we work towards pay transparency your recruiter will share more about the specific salary range for your preferred location during the hiring process.

Please consider applying even if you dont tick all the boxes. Experience comes in many forms and skills are transferable. We are committed to adding diverse perspectives to our teams and encourage everyone to apply if interested.

Ignition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by law.

 Ignition is proud to provide employment and recruitment accommodations during the recruitment process. Once our team reviews your resume and contacts you if there is a fit we will work with you to meet your accessibility needs. For any questions suggestions or required documents regarding accessibility in a different format please contact