Marketing Content Director
Marketing Content Director
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Salary Not Disclosed
1 Vacancy
Job Description
Opportunity at a Glance
The Director of Content will lead the creative strategy content creation and advertising development for Walden University within the Creative and Content Center of Excellence (COE). This leader will build Brand campaigns that inspire action within our prospects as well as architect the resulting program and product activation that all ladder into an established Brand platform. He or she will guide the team responsible for delivering creative and content across paid and owned channels. He or she is well versed in what makes an inspirational creative brief and knows how to bring it to life in partnership with agency partners or inhouse creative teams to accomplish Brand and performance objectives.
The Adtalem Creative and Content COE is growing to bring bestinclass creative to market that is Brandled and also fit for purpose. We are looking for an individual that is creative innovative and also process oriented to push the capabilities and content to new levels for our institutions.
Responsibilities
- Immerse in the target profiles Brand ideas/campaigns and program details to drive creative strategy.
- Partner with agencies to develop and shepherd Brand campaign ideas for full funnel creative needs.
- Architect creative and content roadmaps for paid and owned channels
- Evaluate and drive creative storytelling with channel and platform best practices.
- Create and review monthly and annual budgets.
- Oversee owned channel creative of social CRM events and direct mail.
- Implement data and reporting for optimization learning and agile testing plans.
- Collaborate with the channel leads institutional marketing teams product teams finance and compliance.
- Manage agency relationships including budget management daytoday operations scope and contract oversight.
- Establish and build productive and efficient processes for workflow and project management in the COE.
Qualifications :
- Bachelors degree required. Agency experience strongly preferred.
- At least 10 years experience leading Brand and/or creative strategy.
- Experience understanding market research and insights as well as the implementation of performance data reporting.
- Experience leading the development and production of multichannel paid media campaigns.
- Proven knowledge of Leadgenerating marketing programs including direct mail seminars trade shows events and online campaigns.
- Must have experience developing and managing a budget and understanding financial implications of marketing programs.
- Microsoft Office/TEAMs project management platforms (Workfront Monday) and various marketing programs.
- Experience working in a complex or matrix environment.
- Ability to work in a fastpaced highly regulated environment.
- Excellent project management skills with the ability to manage multiple projects simultaneously.
- Strong leadership and collaboration skills and experience effectively managing requests from numerous stakeholders.
- Ability to interface with people at all levels within the organization.
- High level of enthusiasm and dynamism functions well in a teamdriven and highly creative environment.
- Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization.
Additional Information :
In support of the pay transparency laws enacted across the country the expected salary range for this position is between $97253 and $175761. Actual pay will be adjusted based on jobrelated factors permitted by law such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:
- Health dental vision life and disability insurance
- 401k Retirement Program 6% employer match
- Participation in Adtalems Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit:
You are also eligible to participate in an annual incentive program subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance.
Equal Opportunity Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
