Global Brand Manager - Local Jewels
Global Brand Manager - Local Jewels
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Salary Not Disclosed
1 Vacancy
Job Description
We are looking for a Global Brand Manager reporting directly to the Global Director Local Jewels and Brand Excellence based within the Global JDE Marketing team in Amsterdam.
In this role youll be working with 13 brands across 10 markets supporting in the development and implementation of longterm brand strategies that showcase an understanding of brand meaning competitive landscape and market conditions. Together with local teams you will monitor the application of brand growth principles to identify demand spaces for future growth.
Youll ensure that our content management tools (DAM Sprinklr) and transcreation process are optimized efficient and fitforpurpose to help in driving brand building and creative excellence proposing when/if needed new tools and processes.
Finally youll be working with the AFH/ Coffee Solutions team and with cross functional teams such as Sustainability and Shopper to ensure our brands show up consistently in omnichannel regardless of the subject matter theyre communicating or the channel theyre present.
You will achieve success by working under the leadership of the Global Director Local Jewels and Brand Excellence and in collaboration with the global and local teams to drive brand growth. You will use global tools to create synergies and achieve excellence and our Marketing Philosophy as your guiding principle.
- Act as a guardian of JDEs Brand Building Philosophy ensuring all Local Jewels follow our brand growth principles
- Engage with local Brand Managers on an ongoing basis to strengthen local markets activations ensuring all are in line with the approved Brand Strategy Plans
- Deliver regular brand reviews that include updates on brand performance evolution of brand health trends and competitive landscape to assess how Local Jewels are tracking against their Brand Strategy Plan
- Assist in brand communications and master design assets development with external agencies (from brief to execution) for Local Jewels Brands
- Deliver playbooks toolkits and frameworks that cut across categories and brand disciplines (e.g. sustainability innovation launches) to drive excellence in local execution and that create synergies among our brands
- Assess together with Digital Marketing and IT our content management tools (DAM Sprinklr) and transcreation process to continuously identify optimizations that bring efficiencies
- Set omnichannel guidelines (e.g. digital shopper packaging) to translate JDE Peets Common Grounds Programme through our brands in Retail and AwayFromHome
- Connect and engage the Marketing Community by collecting and sharing brand building best practices that lead to repeating winning models
Qualifications :
If youre brimming with entrepreneurial spirit and a drive to succeed youll fit right in at JDE. Working globally and locally our Associates have been positively influencing the world of coffee for over 265 years. We love people who are not afraid to try and who try until they get it right. We value strong convictions and encourage debate. And all this in an open friendly environment where you can approach anyone and grow any way you like.
For this role as Global Brand Manager Local Jewels were looking for someone who has the following skills and experience:
- Bachelors and/or Masters degree
- At least 5 years of relevant brand management experience in an FMCG environment
- Local market marketing experience is a plus
- Able to manage complex and matrix environment
- Strong project management skills
- Excellent communication and analytical skills
- Sensitive to trends and passionate about equity development visual design and the role brands can play in peoples life.
Additional Information :
Your application at JDE:
If you are interested in this career opportunity at JDE hit the Im interested button and upload your application. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE will be an online assessment followed by interviews. A preemployment check can be part of the recruitment process.
Position Grade CT 11
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
