Digital Marketing Specialist

At Nine Food and Lifestyle Events we create unforgettable experiences that leave lasting memories. We have produced some of Australias most loved premium food festivals including the Night Noodle Markets Good Food Month The Good Food Guide Awards and are now curating and delivering events across the Nine publishing Lifestyle brands Sunday Life Good Weekend and others. 

Reporting to the Head of Food & Lifestyle Events the Digital Marketing Specialist will be primarily responsible for the strategic design implementation and management of all digital marketing activities across Food & Lifestyle Events. 

Day to day you will: 

• Plan and execute digital marketing campaigns across email social media display ads SEO/SEM and websites.
• Develop performance measures benchmarks and assess ROI/KPIs for reporting.
• Manage external agencies and internal teams from briefing to campaign completion and reporting.
• Collaborate with Content/Brand Managers and Marketing Executives to develop and execute content strategies for digital channels.
• Plan and manage paid advertising campaigns on Facebook Instagram and other platforms.
• Analyse sales campaign and website data to optimise campaigns and innovate.
• Develop marketing strategies aligned with business objectives and event KPIs focusing on ticket sales partner campaigns and event attendance.
• Build and execute marketing campaigns for events manage budgets procurement and invoicing.
• Implement strategies to grow and engage audiences on social media and eDM databases driving ARPU.
• Develop and manage eDM automation in Active Campaign to enhance database communication.
• Build relationships across departments ensuring online activities complement offline marketing efforts.
• Improve conversion rates through landing page optimisation and strategic tactics.
• Research market trends to discover new opportunities for customer engagement and growth.

Qualifications :

• Demonstrated experience in a similar role with a passion for food lifestyle and creating unique experiences.
• Experience with Ecommerce platforms (preferably Humanitix) CRM management (Active Campaign) and Wordpress/website coding.
• Experience in media planning/buying Google Analytics/ Facebook Business Manager SEO and managing creative briefs.
• Proven project management leadership networking and communication skills.
• Experience creating social strategies content scheduling and reporting using Meta.
• Ability to work autonomously with flexibility and willingness to travel interstate for shortterm work.

Additional Information :

Our Commitment to Diversity and Inclusion:

Were committed to a safe respectful and inclusive Nine. From day one youll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people people with disabilities and of all ages genders nationalities backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.

Remote Work :

No

Employment Type :

Fulltime