Manager Omnichannel Analytics Hybrid or Remote
Manager Omnichannel Analytics Hybrid or Remote
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Salary Not Disclosed
1 Vacancy
Job Description
The role of Omnichannel Analytics Manager is to supports and designs analytics and measurement in for the evolving HCP Omnichannel Promotional Capabilities roadmap across brands within the Immunology franchise.
The ideal candidate has a strong blend of technical analytics skills deep understanding of tactical level omnichannel analytics and experience with designing and executing analytics plans for omnichannel experiences. The ideal candidate be forwardthinking and will be able to anticipate the organizations needs as customer needs change with the everevolving Omnichannel and analytical landscapes.
Primary Responsibilities:
Marketing Investment Measurement Optimization
- Builds and implements analytic plans that heighten visibility of Omnichannel promotional opportunities and improves the effectiveness and/or efficiency of omnichannel experiences.
- Translates business requirements into analytics design and spearhead endtoend analytics solutions development and delivery.
- Supports delivery of Omnichannel optimization recommendations using insights and analytics in partnership with Omnichannel Analytics Manager II/Associate Director
Customer Level Omnichannel Analytics Optimization
- Lead audience level analytics across 1P 3P audiences across omnichannel strategic blueprint
- Explores advanced omnichannel analytic solutions including multitouch attribution modeling promptly driving tacticlevel media optimization.
- Partners with Business Technology Solutions Data Science Customer Experience Media and Franchise Insights/Analytics peers to orchestrate new approaches and data sources to power omnichannel analytics and activation opportunities for Consumer promotional efforts.
- Enhances Omnichannel performance reporting or dashboarding that encompasses media and website KPIs connected with prescription data to continuously track Omnichannel marketing impact and optimize crosschannel investment allocation.
Experimentation
- Serve as experimentation analytic lead for agile efforts as prioritized.
- Support Use Case ideation value estimation and development
- Own Use Case experiment design and measurement
- Extends winning tests into CORE marketing campaign
- Achieve crossfunctional alignments with peers
Qualifications :
- Bachelors Degree with a concentration in marketing/sales/quantitative analysis.
- 4 years handson experience with using statistical tools for marketing/media performance modeling measurement and optimization (e.g. marketingmix modeling multitouch attribution).
- 4 years handson experience with designing and executing randomized controlled tests to measure impact of marketing stimuli (i.e. A/B testing Test/Control) required.
- 4 years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans/marketing analytics required.
- 4 years of demonstrated experience in Omnichannel marketing and analytics inclusive of digital display online video premium OLV CTV paid search social media and website marketing required.
- Strong collaboration communication project management and vendor management skills.
- High motivation strong workethic and positive attitude while working under tight timelines.
- Handson experience and fluency in coding SQL (BigQuery Hue etc.)
- High degree of adaptability perseverance creativity and acumen to flourish in a dynamic environment
Preferred Qualifications:
- MarTech knowledge in the digital space (DMP digital identity solution data clean room CDP etc.)
- Strong analytical reasoning abilities intellectual curiosity strong business acumen and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
- Previous DMP Media Analytics Adobe Analytics Experience and Familiarity with clickstream data.
- Experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD DDD Xponent NSP NPA) and Specialty pharmacy data and one or multiple analytic domains (promo optimization digital launch support etc.) is a plus.
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our shortterm incentive programs.
This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.
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Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
Company Industry
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
