Associate Media Planner
Associate Media Planner
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Salary Not Disclosed
1 Vacancy
Job Description
About the Job:
The associate media planner will be involved in all stages of the media planning process from initial research and strategy development to execution and analysis. The ideal candidate will have experience in both programmatic digital and traditional media planning and buying as well as the ability to communicate effectively with internal teams and clients. Youll be tasked with ensuring campaigns are delivered on time within budget and meet client objectives.
About the Job:
The associate media planner will be involved in all stages of the media planning process from initial research and strategy development to execution and analysis. The ideal candidate will have experience in both programmatic digital and traditional media planning and buying as well as the ability to communicate effectively with internal teams and clients. Youll be tasked with ensuring campaigns are delivered on time within budget and meet client objectives.
Responsibilities:
Media Planning & Execution: Assist in developing and implementing comprehensive media strategies across digital and traditional platforms including programmatic media buys.
Campaign Management: Oversee daytoday management of media campaigns ensuring they run smoothly and are optimized for performance.
Collaboration & Communication: Work closely with internal teams and media partners to ensure campaigns are launched effectively and meet performance targets.
Campaign Monitoring & Reporting: Regularly track analyze and report on campaign performance identifying opportunities for optimization.
Media Partner Coordination: Manage scheduling and communication with existing and prospective media partners.
Research & Trend Analysis: Stay uptodate with the latest media trends tools and best practices to continuously improve campaign performance.
Quality Assurance: Apply quality assurance principles to ensure that all campaigns are delivered as planned and troubleshoot issues as they arise.
Requirements:
Education: Bachelors degree in marketing advertising a related field or equivalent work experience.
Experience: 12 years of experience in digital and/or traditional media planning within an advertising agency media company or clientside role.
Media Buying Expertise: Experience with programmatic media buying across platforms like Google Ads Meta (Facebook/Instagram) LinkedIn and X.
Campaign Management: Strong background in media planning negotiation implementation and performance analysis. Experience with print and radio is a plus.
Research Tools: familiarity with research tools such as ComScore MRI Nielsen and other industrystandard resources.
Technical Skills: Proficiency in Microsoft Excel Keynote and Google Suite as well as familiarity with adserving technology (experience with tools like DCM The Trade Desk etc. is a plus).
Communication Skills: exceptional written and oral communication skills with the ability to present ideas and campaign results clearly and persuasively.
Organizational Skills: Strong organizational abilities and attention to detail to manage multiple projects simultaneously.
Agency Experience: Previous agency experience is preferred.
About Morrison:
Morrison is a fullservice creative ad agency with a digital focus and over 38 years of making great work for companies large and small global brands and startups. Clients turn to us because of our broad capabilities quality of work and exceptional talent. Though our methods may change our ethos stays the same. Do great work; be a good person. Thats our company. Now wed love to see if we are a good fit for you!
Equity Statement:
At Morrison we are committed to creating a diverse equitable and inclusive workplace. We believe that diversity fosters creativity and innovation and we strive to ensure that every employee feels respected and empowered. We are an equal opportunity employer and encourage people from all backgrounds identities and perspectives to apply. We value all voices and are dedicated to building an inclusive culture where everyone can thrive.
Employment Type
Full Time
